BEAUTY CARE

Lumene to expand portfolio with new Complete Rewind collection

BY Antoinette Alexander

MARLBOROUGH, Mass. — Lumene, a European skin care and cosmetics brand from Finland, has developed a new anti-aging skin care line that leverages anti-glycation technology to help turn back the hands of time. Enter Complete Rewind.

Sugar molecules in the system attach to fats and proteins in a process called glycation — which leads to advanced glycation end products or AGEs — that cause protein fibers to become still and malformed, the company stated. To help battle the signs of aging, the new Complete Rewind skin care line harnesses the power of an anti-glycation compound, Arctic Sea Buckthorn Oil and a peptide compound.

Complete Rewind is ideal for women over the age of 50 who are battling visible skin aging with deep wrinkles and lines.

The collection, which will launch at retail around June or July, will feature new outer packaging with stronger benefit call outs and a greater focus on efficacy. The bottles will feature a new jar shape and new metallic lid for a higher-end look and feel.

The collection is comprised of a Recovery Day Cream SPF 15 ($29.99), Recovery Night Cream ($29.99), Visible Wrinkle Eraser ($29.99), Recovery Eye Cream ($24.99), Intensive Retinol Night Recovery ($29.99) and Intensive Recovery Beauty Oil ($29.99).
 


Like this story? Find us on Facebook for more insight, analysis and the latest in drug store news. Join the conversation.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Derma e unveils new Evenly Radiant BB Crème

BY Jason Owen

SIMI VALLEY, Calif. — Natural skin care maker, Derma e unveiled its latest multifunctional natural product today, Evenly Radiant BB Crème. The new crème instantly erases the look of imperfections and begins to turn back the clock on aging skin for a flawless, younger-looking complexion.

The new product offers a wide array of benefits:

  • Conceals: lightweight, color-correcting coverage instantly diminishes the look of imperfections
  • Brightens: active plant stem cells boost radiance, revitalize skin’s youthful glow
  • Evens: visibly diminishes hyper-pigmentation, evens out skin tone
  • Rejuvenates: peptides reinvigorate skin’s visible firmness and elasticity
  • Smoothes: reduces the visible prominence of fine lines and wrinkles
  • Protects: SPF 25 prevents premature skin aging from sun damage
  • Defends: powerful antioxidants shield skin cells from free radical damage
  • Moisturizes: reduces dryness with long lasting hydration
  • Softens: creates supple-feeling skin that’s soft, smooth and touchable

New Evenly Radiant BB Crème will be offered in a light and medium tint. 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Nicole by OPI, Kellogg’s enter partnership

BY Alaric DeArment

LOS ANGELES — Nicole by OPI will produce three custom nail lacquer shades for Kellogg’s Special K starting in April under a partnership with the cereal brand.

Nicole by OPI said shoppers will have the opportunity to receive three full-size bottles of its nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products while supplies last.

The colors are creme red, creme turquoise and creme pink, marketed under the names Challenge Red-y, Pros & Confidence and Be Ama-Zing, respectively. Customers who buy three eligible Special K products will receive the Challenge Red-y shade, receiving the others after submitting the purchase codes from eight eligible products.

"Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers," Nicole by OPI EVP and artistic director Suzi Weiss-Fischmann said. "At our company, we always say that nail lacquer can change your look and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out."

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?