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Lucky Charms gets the unicorn treatment, adds new marshmallow

BY Gisselle Gaitan

After 10 years of sticking to its tried-and-true marshmallow shapes, Lucky Charms has decided to add a new marshmallow to the lineup — a unicorn. The Minneapolis-based company selected this new shape with the help of its young consumers.

“Our goal is to not only create a cereal that families and cereal fans will love and enjoy but to inspire magical possibilities and help spark imagination and fun no matter what the age,” Josh DeWitt, marketing manager of Lucky Charms, said. “That’s why, after 10 years, we decided to introduce a new charm with the help of the keepers of magic themselves — kids. They spoke, and after hearing their love for the magical unicorn, we listened.”

The new unicorn charm, which features hues of bright purples and blues, is the first ever marshmallow to be inspired and created by kids, the company said. As this new shape becomes a staple within the well-known General Mills product, consumers also will have to say goodbye to the hourglass marshmallow, which has been part of the lineup for more than a decade.

Lucky Charms will continue to feature eight charms within its cereal, including the hearts, stars, horseshoes, clovers, blue moons, rainbows, red balloons and now magical unicorn.

The new unicorn charms have already begun to appear in boxes of original and chocolate Lucky Charms, and will be expanding availability to major grocery retailers and big box stores beginning in March.

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Kashi adds Cinnamon French Toast to Certified Transitional portfolio

BY DSN STAFF

Kashi is adding a new product to its Certified Transitional portfolio. The Solana Beach, Calif.-based company unveiled the new Cinnamon French Toast cereal, which is made of corn puffs, cinnamon and maple syrup.

The brand, which falls under Kellogg’s portfolio of products, also announced that it will source Certified Transitional ingredients from more than 4,200 acres of U.S. farmland.

“We’re proud to support thousands of acres of U.S. farmland transitioning to organic through the Certified Transitional program since its inception in 2016,” Nicole Nestojko, Kashi’s senior director of supply chain and sustainability, said. “When people enjoy a bowl of our new Cinnamon French Toast cereal — or any Certified Transitional product — they are helping increase the amount of organic farmland in the U.S., one box at a time.”

Cinnamon French toast is the second cereal to carry the Certified Transitional seal and is building upon the success of the previously launched dark cocoa karma shredded wheat biscuits and chewy nut butter bars, the company said. Kashi also has an additional eight products in the Certified Transitional line which also includes two chewy nut butter bar flavors — salted caramel pecan and double chocolate almond butter — which launched last fall.

The inspiration behind Kashi’s French toast cereal came from Bostock, a French breakfast brioche that contains notes of cinnamon, almonds and maple syrup. Each serving of the product contains 5g of fiber, 14g of whole grains and 6g of sugar. Product availability and pricing can be found on Kashi’s website.

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Nestlé Pure Life debuts recycled plastic bottle

BY DSN STAFF

Nestlé Pure Life Purified Water is expanding its line of offerings by introducing a new 700-mL bottle that is made from 100% food-grade recycled plastic, known as rPET.

“Nestlé Waters North America is the original bottled water company in the U.S., and environmental sustainability is an integral part of our company’s purpose and heritage,” Antonio Sciuto, executive vice president and chief marketing officer for Nestlé Waters North America, said. “This new bottle made from 100 percent recycled plastic for our namesake brand is the latest way we’re satisfying consumer demand for healthy hydration on-the-go and inspiring consumers to recycle.”

The new bottles feature a modern design along with new branding that launched last year under the banner, “Pure Life Begins Now,” that aims to elevate the importance of quality water in consumer’s lives, the Stamford, Conn.-based company said.

To date, the company has reduced the amount of PET plastic in its half-liter bottles by 40% and continues to build upon the How2Recycle information found on the labels of its major U.S. bottled water brands. The labels include a reminder for consumers to empty bottles and replace the cap before recycling.

Other initiatives Nestlé has taken in reducing waste and reusing materials in packaging in its portfolio of brands, includes having 100% of its single-serve bottles of Arrowhead Brand Mountain Spring Water and Nestlé Pure Life Purified Water, be produced with 50% recycled plastic and expanding its roster of suppliers from which recycled plastic is purchased.

Nestlé Pure Life’s new bottles are currently available for purchase in grocery, mass and convenience stores across the country.

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