Low-carb diets may benefit Type 2 diabetes patients, report says
LONDON Low-carb diets similar to the Atkins Diet may help people with Type 2 diabetes improve glycemic control, according to new research published last month in the journal Nutrition & Metabolism.
“The diet lower in carbohydrate led to greater improvements in glycemic control and more frequent medication reduction/elimination than the low glycemic index diet,” researchers said. “Lifestyle modification using low carbohydrate interventions is effective for improving and reversing Type 2 diabetes.”
In related news, Atkins Nutritionals recently unveiled a new ad campaign featuring actress Courtney Thorne-Smith as spokeswoman, according to a report in BrandWeek published earlier this week.
Print ads are slated to run in the January editions of People, Shape and US Weekly and bear the tagline: “Sweet, Sexy, Science.” The campaign also includes online components, such as banner ads running on ABC.com, Yahoo! and the Hungry Girl blog, the marketing trade journal reported.
NutriSystem partners with Costco to help dieters eat healthy
HORSHAM, Pa. Taking its next step to showcasing its home-shipped meals at retail, NutriSystem on Monday announced a partnership with wholesale retailer Costco—which will present the NutriSystem program at its 384 U.S. locations.
“We are thrilled to be working with Costco,” said Will Auchincloss, NutriSystem’s senior vice president of business development. “We see Costco as a great partner during these tough economic times, and are excited to leverage our direct-to-consumer model in the retail channel with Costco. Through their gift card program, Costco will allow us to expand our existing customer base in the retail channel and capitalize on our strong consumer brand.”
Costco members will be able to shop the NutriSystem program through highly visual in-store displays, after which they can either call the toll-free number or go online to place their order for home delivery.
Costco members who purchase the plan will receive 35 days worth of food from the NutriSystem favorites menu, free shipping, and a meal planner at the price of $259.99 for women and $284.99 for men.
“We believe so strongly in this collaboration that we are offering Costco customers the opportunity to lose weight while saving significant amounts of money,” Auchincloss said.
NutriSystem first introduced its concept at retail through GNC in 2007.
Black tea helps support immune system, study shows
NEW YORK Black tea may be effective in boosting the body’s immune system, the Tea Council of the USA announced Monday, citing resent research.
According to published research from Brigham and Women’s Hospital and Harvard University, theanine, an ingredient found naturally in tea, helps boost the immune system. One cup of tea contains on average at least 20 mg of theanine. Drinking five cups of black tea a day in as little as two weeks boosted the body’s immune defense system by four times, according to the results of a human clinical trial.
Tea also contains flavonoids, which are naturally occurring compounds known for their antioxidant properties, the Council stated.