HEALTH

Loveable book character now in gummy vitamins

BY Michael Johnsen

SAN CLEMENTE, Calif. Hero Nutritional Products on Tuesday announced the launch of "Clifford, The Big Red Dog" gummy vitamins for children.

"Hero Nutritionals shares a common goal with Scholastic, the publisher of ‘Clifford, The Big Red Dog,’ a well-loved children’s icon for 50 years," stated Jennifer Hodges, Hero Nutritional Products CEO. "Clifford promotes good citizenship, manners and education, and Hero Nutritional Products promotes wellness and nutrition, both providing the building blocks for normal healthy growth and development. … Hero’s goal of promoting health goes hand in hand with Clifford’s 10 ‘Be Big’ ideas.”

 

"Clifford, The Big Red Dog" gummy vitamins have high levels of folic acid and zinc and contain 100% of the recommended children’s daily amount of vitamin D per serving, and contain natural vitamin E and vitamin C. The gummy vitamins also have omega oils made with cranberry seeds for healthy normal development of children.

 

 

"Clifford, The Big Red Dog" gummy vitamins will be available in food, drug, grocery and mass merchandise stores including Target, Walgreens, Lewis Drug and Rite Aid.

 

 

A50-count (25 serving) bottle retails for a suggested $7.99 and will come in two multivitamin + brain health varieties including the original multi-fruit flavor and a new sweet and tart sour flavor. Special promotions can be found on the Clifford vitamin website.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Kaz launches ‘Cold and Flu Central’ Facebook page

BY Michael Johnsen

SOUTHBOROUGH, Mass. Kaz, the maker of Vicks, Honeywell and Braun wellness devices, recently launched a new Facebook fan page named Cold and Flu Central, created to help inform families about some of the best defenses against colds and the flu.

 

The page includes doctor-approved tips, third-party expert advice and links, product giveaways, drug store availability information, discussions and polls.

 

 

Jennifer Trachtenberg, chief pediatric officer for RealAge.com, is the featured pediatrician on the site. In addition, two other experts will be providing tips to fans on how to stay healthy this winter: Jim McDevitt, an instructor at the Harvard School of Public Health and certified as an industrial hygienist by the American Board of Industrial Hygiene; and Ted Myatt, a senior scientist at Environmental Health and Engineering. Myatt also is the biological safety officer at Brigham and Women’s Hospital and the Harvard Institute of Medicine in Massachusetts.

 

 

To help drive interest in the site, Kaz will be giving away one Vicks Cool Mist humidifier, Vicks digital thermometer or Braun ThermoScan ear thermometer each week.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Jerry Barnes receives lifetime achievement award from GMDC

BY Michael Johnsen

COLORADO SPRINGS, Colo. The Global Market Development Center last week awarded its 2010 Lifetime Achievement Award to Jerry Barnes at its Health Beauty Wellness Marketing Conference in Orlando, Fla.

GMDC annually bestows this honor on a person who has contributed significantly to the general merchandise and health, beauty and wellness industries, as well as to GMDC through his or her leadership.

“Jerry’s contributions have been very unique, as he served as a key leader as both a member and as a senior manager on our staff,” stated David McConnell, GMDC president. “Jerry had a very successful career inside the industry, which began in the late 1960s when he joined Fleming Foods in Topeka, Kan. In 1982, he left Fleming to go to Carr-Gottstein Foods in Anchorage, Alaska, where he served as corporate VP merchandising and GMDC’s chairman,” McDonnell added. “I think Jerry did his most significant work on behalf of GMDC when, as chairman of the board, he helped facilitate the merger between GMDC and the former National Association of Service Merchandising in 1994. In his many years as a staff member, he has truly served as a catalyst for membership growth and expansion as he’s captured the trust of the membership through his knowledge of the business and passion for GMDC.”

Jerry Barnes has been a regular participant at GMDC Marketing Conferences for more than 20 years and served as chairman of the association in 1994. Since 1996 he has served on the GMDC staff in his role as VP member services.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?