BEAUTY CARE

Love & Toast by Margot Elena brings style to natural personal care

BY Antoinette Alexander

BOSTON — Love & Toast by Margot Elena puts a fresh face on natural with its colorful, fashion-forward packaging. The collection includes fragrance, body care, lip care and hair care. All of the brand’s body care products are more than 97% natural.

A portion of each sale goes to Regional Affiliates of Girls, providing education and services to millions of American girls, particularly those in high-risk, underserved areas.

Love & Toast was created by Elena, president and creative director of internationally known bath, body care and cosmetics brands Lollia and TokyoMilk.

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New line rescues men from wardrobe malfunctions

BY Antoinette Alexander

BOSTON — Hollywood Fashion Secrets’ fashion fixer products are a favorite among women. And now men can get a little help, too, thanks to the new Decent Man’s Grooming Tools line of wardrobe malfunction solutions.

The collection includes such products as large lint-removing mitts; deodorant residue-removing sponges; shoe shine wipes; instant, no-sew button replacement kits with both black and white buttons; and Pit Protectors to protect shirts and suits from unsightly sweat stains.

Not only are the products a must-have for any man who wants to be well groomed, but also the packaging is great.

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Splash Guard takes tears and fears out of bath time

BY Rob Eder

BOSTON — Splash Guard, which is based in Northport, N.Y., is showing retailers here at NACDS Marketplace the Lil Rinser, a soft, form-fitting device designed to fit over a child’s ears and forehead and keep shampoo, suds and soapy water from getting to the eyes, ears, nose or mouth.

Originally launched in 2007, Lil Rinser has since become a global product, according to the company, which now distributes the item in dozens of countries, co-founder Marty Ciesinski told Drug Store News. Lil Rinser’s contoured rim channels soap and water away from faces and ears, and comes in bright color combinations that appeal to kids. One-size-fits-all, the item can be used on every kid in the house, and retails for just $9.99.

“I never believed my wife when she told me that our little ones hated having their hair washed,” Ciesinski explained. “But eventually she made me see for myself, and I knew I had to find a better way.” He and company cofounder Chris Dowhie, another self-described “dad-preneur,” spent more than three years developing and testing the product.

Lil Rinser currently retails at Babies"R"Us; Buy Buy Baby; Bed, Bath and Beyond; Right Start; and Baby Depot at Burlington Coat Factory, and recently completed a successful seasonal run at Kroger. British pharmacy chain Boots also carries the item.

Check them out at booth No. 1037, or log on to LilRinser.com.
 

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