HEALTH

Losing weight is ‘Better2gether’

BY Michael Johnsen

NEW YORK — Two American Media publications, Shape and Men’s Fitness, have partnered with Sensa and its Sensa weight-loss system on an interactive weight-loss plan called Better2gether.

The free customized program features special couples workouts created by the fitness editors at Shape and Men’s Fitness, as well as proven weight-loss tips, nutritional and lifestyle advice, and interactive workouts based on body weight.

"We are very excited to have the Sensa weight-loss system sponsor this program,” stated Shape publisher Brian Gruseke. “We believe that Better2gether will offer Shape and Men’s Fitness audiences a fresh and exhilarating way to work out that will keep them motivated.”

Using the Sensa-sponsored microsites, Shape.com/Better2gether or MensFitness.com/Better2gether, couples can sign up for access to 12 weekly training guides that include sample workouts with easy-to-follow explanations of each move, along with still photos and a video demonstration. Throughout the course of the program, participants will receive weekly e-newsletters sponsored by the Sensa weight-loss system that are tailored to motivate couples to get fit, stay fit and ultimately live a fit and active lifestyle. These newsletters will include branded offers from Sensa.

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HEALTH

MyKidz Iron re-enters market

BY Michael Johnsen

MONMOUTH JUNCTION, N.J. — Tris Pharma on Tuesday announced its relaunch of the MyKidz Iron product line, which includes two supplement products and one prescription-only product.

MyKidz Iron was launched in 2007 by NextWave Pharmaceuticals. In August 2010, NextWave partnered with Tris on developing medicines focused on the central nervous system. As part of that partnership, all non-CNS over-the-counter products were acquired by Tris.

MyKidz Iron products are a line of iron supplements without the strong metallic taste common to other marketed iron supplements, the company stated. The formula contains a berry/banana fruit flavor that helps to increase compliance.

Three formulations currently are available:

  • MyKidz Iron, an iron supplement with vitamins A, C and D;

  • MyKidz Iron 10, a high-dose, iron-only supplement; and

  • MyKidz Iron FL, a prescription iron supplement with vitamins A, C and D, plus fluoride.

Tris Pharma has launched a new website with detailed information about these iron supplements. For more information, including full prescribing information, visit MyKidzIron.com.

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OTC/Rx Industrial Drug Test Standards to get a makeover

BY Michael Johnsen

ROCKVILLE, Md. — The U.S. Pharmacopeial Convention last week announced that it is working with the Food and Drug Administration and the Consumer Healthcare Products Association to update quality standards for widely used medicines and ingredients. Updated test methodologies are crucial to help counter economically motivated adulteration — in which less expensive and potentially harmful ingredients are substituted for genuine medicines or their ingredients — and also to address the challenge of impurities that may go undetected with older, nonspecific assays and tests.

The working relationships with FDA and CHPA fit into the group’s overall update initiative. The work will begin with a focus on an initial list of priority medicines and ingredients identified by the FDA. The U.S. Pharmacopeia—National Formulary provides specifications for the identity, as well as quality, purity and strength of drugs and their ingredients, which are enforceable by the FDA in the United States. USP standards are used in more than 130 countries. 

Testing procedures for the first few ingredients to be reviewed include the analgesic acetaminophen, cough suppressant dextromethorphan and antihistamine diphenhydramine. 

Several years ago, USP put in place a long-term effort to assess written standards for prescription and over-the-counter drugs published in the USP-NF compendia, aimed at stepping up the pace of revising test procedures where needed to reflect scientific advances. Coupled with this is USP’s ongoing commitment to make available official USP Reference Standards (physical samples) for procedures described in documentary standards. 

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