HEALTH

Lornamead’s Lice Shield makes its market debut

BY Michael Johnsen

STAMFORD, Conn. It was one of the products that generated a buzz during the National Association of Chain Drug Stores’ Annual conference in April, and now it’s enjoying widespread distribution where lice products are sold. The product is Lornamead’s Lice Shield — a line of hair care products that help repel lice while cleansing and conditioning hair — which officially launched Thursday.

The line includes two SKUs — Lice Shield shampoo and conditioner in 1 and leave-in spray — both of which retail for a suggested $9.99. Lice Shield has been specially formulated with a blend of oils (including citronella, eucalyptus and rosemary) that have been scientifically demonstrated to help repel lice, providing over 80% repellency. Both products are easy to substitute into a child’s daily hair care routine during a period of infestation and were designed with kids’ finer hair and sensitive scalps in mind.

“No parent wants to endure the torture of treating a lice infestation; it’s one of the hardest things to do as a parent, so we developed a product that can help keep lice away in the first place,” stated Randy Sloan, president of Lornamead.

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JDRF honors Roche with Chancellor’s Award

BY Allison Cerra

INDIANAPOLIS A maker of blood-glucose meters, infusion pumps and other diabetes management tools was awarded by the Juvenile Diabetes Research Foundation for its long-standing corporate partnership with the organization.

Roche was given the Chancellor’s Award at JDRF’s annual conference in Washington, D.C., and was noted as “an exceptional partner in the education and management of diabetes.” Roche and JDRF work together on the Bag of Hope program, which provides education materials on juvenile diabetes and a free Accu-Chek blood-glucose meter. The bags contain products and materials valued at about $100, which are distributed to families by local Roche and JDRF representatives.

Since 2004, Roche has committed almost $10 million to the Bag of Hope program.

“Roche is an exceptional partner in the education and management of diabetes. During the past several years, the Bag of Hope program has become the cornerstone of our outreach program to families with newly diagnosed children, and we thank Roche for its continued funding of this incredibly important educational initiative,” said Courtney Davies, national director of corporate relations at JDRF.

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Lifeway Kefir featured in ‘Sex and the City 2’

BY Michael Johnsen

CHICAGO Lifeway Kefir, a probiotic beverage made by Lifeway Foods, will be featured as a product placement in the “Sex and the City 2” movie starring Sarah Jessica Parker, the company announced Tuesday.

Abottle of Lifeway Kefir can be seen in the kitchen of the fictional character Miranda Hobbes (played by Cynthia Nixon) in one scene in the movie. “[Even some] 10 years ago, Lifeway Kefir was a niche product,” stated Julie Smolyansky, Lifeway CEO. “Today it’s mainstream. Nothing makes that clearer than seeing it in a movie like ‘Sex and the City 2’ with stars like Sarah Jessica Parker and a pedigree that includes six years of top TV ratings,” she added. “This is excellent exposure for our brand among one of our primary target audiences – health-minded women in the 25-54 age bracket. It’s hard to imagine a better fit for a movie placement.”

In addition to its line of Lifeway Kefir, the company also recently introduced Green Kefir with Phytoboost, a beverage that includes the same 10 live probiotic cultures as its regular kefir plus the antioxidant power of 10 green vegetables and green tea extract in a single serving. These newest kefirs are available in kiwi passion fruit and pomegranate acai blueberry flavors with 80 mg of plant-based polyphenols.

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