BEAUTY CARE

Lornamead announces winners in model contest

BY Antoinette Alexander

STAMFORD, Conn. Lornamead, the parent company of Finesse hair care products, has announced the winning contestants of its national Finesse Lifestyles Model Contest.

The contest, benefiting Locks of Love charity, launched in July 2006 and ran for about one year. Nearly 1,000 women entered throughout the duration of the contest.

Contestants were invited to submit to the contest Web site “before and after” photos that demonstrate their changing hair styles over the years. In addition, finalists were asked to write a short narrative describing their changing hair styles and to respond to the question, “Why would you be the perfect Finesse Lifestyles Models?”

Through public voting on the site, as well as judging by a bank of professionals, five females were selected as models for upcoming Finesse ads.

The five winners are:

  • Aanyha Slaughter, a nurse from Hawthorne, Calif.
  • Patty Nalepa, a mother of three and community volunteer in Hinsdale, Ill.
  • Sharon Flynn Clarke, who currently lives in Richmond, Va.
  • Jacquelyn Smith Allen, a teacher and mother who lives in Athens, Ala.
  • Kelli Marine of Corona, Calif.

The winners gathered in New York City on Aug. 1 for a daylong session with fashion photographer Heratch. Photos can be viewed online at www.finessehaircare.com.

Lornamead partnered with Locks of Love during the contest, looking to raise funds for the charity in its mission to provide free, natural hair pieces to disadvantaged children suffering from long-term hair loss.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Lornamead announces additions to senior management

BY Antoinette Alexander

STAMFORD, Conn. Personal care company Lornamead, whose brands include Finesse and Aqua Net, has announced additions to its senior management team.

David Melagrano has been named vice president of finance for the company’s Stamford-based North and South American operations. Pete Columbia has been named vice president of sales.

Melagrano has spent the majority of his career at Bristol-Myers Squibb, where he held roles in finance, accounting and information technology. He also worked at Cadbury Schweppes in financial planning and analysis and commercial finance supporting new product introductions.

Prior to joining Lornamead, Columbia served as senior vice president of sales and marketing with White Rain Co., where he helped with the relaunch of the White Rain hair care brand. Before that he held sales and marketing positions with Andrew Jergens Co. and Helene Curtis/Unilever.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Hi-Tech announces FDA approval of its generic Penlac

BY Drew Buono

AMITYVILLE, N.Y. Hi-Tech Pharmaceuticals has received final approval from the Food and Drug Administration for its application for the generic version of Dermik Laboratories’ topical nail fungus treatment drug Penlac.

Hi-Tech is a specialty pharmaceutical company that develops, manufactures, and markets brand and generic prescriptions and over-the-counter products for the healthcare industry.

Penlac had sales of $87 million in 2006, according to IMS sales data.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?