BEAUTY CARE

Lornamead adds new shampoo/conditioner to Finesse portfolio

BY Antoinette Alexander

STAMFORD, Conn. Lornamead Inc., which is a subsidiary of The Lornamead Group, has added to the Finesse portfolio a new Revitalizing Shampoo/Conditioner for color treated hair.

According to the company, the new formulation address two hair care needs: hair strengthening and color protection.

“Repeated washing, drying, brushing and combing can further damage the follicle cuticles as well. As a result, consumers seek remedies to restore the overall condition and strength of their hair. They want products that protect and make hair more resilient, keeping it smooth, shiny and feeling healthy,” stated George Russell, chief executive officer of Lornamead Inc.

The new Finesse product features a specially formulated ingredient that helps provide several benefits, including better color retention, while helping to reduce fly-away and static, according to the company.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Claiborne, Kodak to present brand protection solutions

BY Antoinette Alexander

ROCHESTER, N.Y. Liz Claiborne Cosmetics and Kodak will provide brand owners at the Brand-Protection Packaging Forum in April with a look at how technology from Kodak can help fight counterfeiting and diversion in the cosmetic industry.

The presentation, titled “Protecting Brand in the age of Counterfeiting and Grey Market Diversion,” will be held at the forum April 8 at the Chicago Marriott in Schaumburg, Ill.

Liz Claiborne uses the Kodak Traceless System for Anticounterfeiting to authenticate its products and to track sales through authorized distribution channels. Grey market diversion involves distributors selling product into unauthorized markets and unauthorized retailers. The Kodak Traceless System markers help legitimate distributors, retailers and manufactures protect profits and overall brand value.

Cosmetics are among the estimated $700 billion of total counterfeit goods produced annually. According to a European Union report, about $1.6 million counterfeit cosmetics and personal care products were seized by officials.

In addition to its cosmetics and fragrance clients, Kodak has also implemented solutions for customers in the pharmaceutical, consumer electronics and other markets.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Waltman launches acne gel for adults

BY Antoinette Alexander

JACKSON, Miss. Waltman Pharmaceuticals is entering the adult acne category with the launch of Adult Acne Clearing Gel by ZAPZYT.

The gel is designed for adults aged 25 and older who suffer from mild acne. The formula contains salicylic acid, aloe and natural botanicals to reduce swelling and redness acne typically causes.

The topical treatment is patented and contains an active antibacterial fighter, killing surface bacteria and below the surface bacteria eliminating breakouts, the company stated.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?