BEAUTY CARE

L’Oreal USA supports WDS sun screening event

BY Antoinette Alexander

CHARLESTON, S.C. South Carolina physicians representing the Women’s Dermatological Society provided free skin cancer screenings and education to attendees at the Family Circle Cup recently held in Charleston. Leading the local event was dermatologist Marguerite Germain as part of a three-year community service campaign presented in a collaborative partnership with L’Oreal USA.

The three-year outreach, made possible through a grant from L’Oreal USA to the WDS Foundation, draws from the organization’s 1,600 members to heighten sun safety awareness and promote healthy skin practices among outdoor sports enthusiasts. Garnier provided sun protection product donations.

“As we enter the second year of this outreach, we know that educating the public about sun safety is critical. We are proud to be a part of this nationwide efforts as we, along with the WDS, continue to inform both players and spectators of outdoor sports about the importance of sun protection,” stated Philippe Patsalides, general manager of Active Cosmetics Division for L’Oreal.

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Energizer Holdings acquires S.C. Johnson shave business

BY Antoinette Alexander

ST. LOUIS Energizer Holdings is expanding its shave business by acquiring from S.C. Johnson & Son the Edge and Skintimate brands for $275 million.

“We are very exciting about combining the Edge and Skintimate brands with our Schick-Wilkinson Sword shaving business, strengthening both in the process,” stated Ward Klein, CEO. “As leading brands in the U.S. men’s and women’s shave preparation category, Edge and Skintimate are a logical and attractive adjacency for our shaving business.”

Under certain circumstances, Energizer may elect to issue to S.C. Johnson, in lieu of cash payment of the purchase price, shares on non-voting redeemable preferred stock, with a liquidation preference of $310 million, and semi-annual dividends.

The acquisition is subject to customary conditions and regulatory approval.

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Celebrity hairstylist Billy Lowe launches luxury hair care line

BY Antoinette Alexander

LOS ANGELES Celebrity hairstylist and beauty expert Billy Lowe, who has worked with numerous Hollywood A-Listers and appeared on such hit reality shows as TLC’s “10 Years Younger,” MTV’s “Made” and “Extreme Make-over,” has launched his own luxury hair care line.

The just-launched hair care line contains two shampoos, two conditioners and seven styling products. It is also ideal for color treated hair. The lineincludes:

  • Nourishing Volume Shampoo & Conditioner for volume, weightless style and silky smooth hair.
  • Daily Hydrating Shampoo & Conditioner for hair that needs a moisture boost.
  • Silky Style Cream a styling cream for smoothing hair, fighting frizz and giving brilliant shine.
  • Thermal Style & Finish Spray, which pre-treats and protects from thermal styling.
  • Protecting Shine Spray, whch protects from UV damage.
  • Nourishing Volume Foam, which is a light weight mousse that doesn’t weight hair down.
  • Smoothing Gel, which is a great shaper for shorter hairstyles and can be cocktailed with any other product.
  • Ultimate Finish Spray, a humidity-resistant hairspray that lets you shape, style, and reshape if needed.

Key product benefits include Asian sugar, which repairs and nourishes hair from within, and soy proteins to help strengthen hair and restore lost amino acids.

“The solutions that I was presented with were anything but complicated. Many other manufacturers offered hundreds of products and the whole process was overwhelming. What I wanted for my clients was a clean and simple line that offered outstanding professional results. Now, people can have red carpet hair just like my celebrity clients ­ no matter where they live,” stated Lowe.

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