BEAUTY CARE

L’Oreal USA opens new headquarters

BY Antoinette Alexander

BERKELEY HEIGHTS, N.J. L’Oreal USA announced on Wednesday the official opening of its new headquarters in Berkeley Heights, N.J. The new facility marks L’Oreal USA’s second corporate office; the first is located in New York City.

The new facility is home to more than 400 employees, and it occupies 156,000 sq. ft. covering four floors. It was developed as a high-performance “green” building incorporating energy-efficient and sustainable design criteria.

Some of the building’s highlights include high energy performance windows, giving 90% of the building’s interior access to natural daylight and views: heating, ventilation and air-conditioning and lighting systems designed to maximize their energy performance; water-conserving plumbing fixtures serving to reduce the building?s overall water use by 30%; use of regionally extracted materials and low emitting materials; and use of FSA-certified wood from renewable forests. In addition, during construction 75% of waste was diverted from the landfill.

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Aquafresh honors ‘Amazing Moms’ in Phoenix area in contest

BY Allison Cerra

PITTSBURGH In celebration of mothers and the special role they play in their families’ lives, the makers of Aquafresh announced the “Amazing Mom” Celebration contest for moms in the Phoenix area.

The Aquafresh “Amazing Mom” Celebration invites children 6 years of age and older to write in and tell Aquafresh what makes their mom special. If selected, Aquafresh will treat her and 49 other moms to a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort.

Aquafresh “Amazing Mom” Celebration contest entries are being accepted now through Nov. 2, at www.aquafresh.com/amazingmom. Fifty moms will be selected to enjoy a day of relaxation and pampering at Spa Avania at Hyatt Regency Scottsdale Resort on Dec. 5, complete with breakfast, a facial treatment, massage, manicure or pedicure, and lunch, hosted by Brenda Warner, wife of professional football player Kurt Warner.

“We spend a great deal of time making amazing Aquafresh products that help mom with her family’s oral care needs,” said Patrick Seiffert, senior brand manager, GlaxoSmithKline Consumer Healthcare. “Moms spend so much time and energy taking care of their children. This is our chance to recognize and pamper them in return.”

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Valeant to acquire skin care company

BY Antoinette Alexander

ALISO VIEJO, Calif. Valeant Pharmaceuticals International, which develops, manufacturers and markets pharmaceutical products primarily in the areas of neurology and dermatology, has agreed to acquire skin care company Private Formula International Holdings Pty Limited.

Through the acquisition, Valeant is acquiring global rights to the Dr. LeWinn’s skin care line; Hissyfit, a newly launched anti-aging skin care line; and Revitanail (known as Renunail in the United States and U.K.), a line of nail strengtheners.

Under the agreement, at closing Valeant will pay about $69 million and will issue 162,500 shares of Valeant common stock. These shares will be placed in escrow for four years and will be subject to indemnity claims from Valeant.

The deal is expected to close in early October.

“This acquisition will allow Valeant Australia to become a leading dermatology company in Australia with brands that are complementary to our current portfolio and will dramatically increase our presence in the pharmacy OTC channel. We believe that Dr. LeWinn’s strong brand recognition and wide distribution network will provide us with a solid platform for continued growth in Australasia,” J. Michael Pearson, chairman and CEO of Valeant.

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