BEAUTY CARE

L’Oréal USA launches connected TV app

BY Alaric DeArment

NEW YORK — L’Oréal USA has introduced a new app for owners of a device that allows them to use tablet-like apps on television through an Internet connection.

The cosmetics maker announced the launch of OnBeauty, which it created under a partnership with Roku and Brightline. Roku created the app for users of connected TV, or CTV, and L’Oréal said OnBeauty would be the go-to beauty hub for CTV users. The app will feature a majority of L’Oréal USA’s brands.

"We are one of the first few brands in the U.S. — and certainly one of the first beauty brands — to build unique content and an exceptional experience for the CTV audience on this new platform," L’Oréal global CMO leader Marc Speichert said. "2014 will be another big year for us as we continue to focus on new and emerging platforms that are relevant to our audience."

According to eMarketer, 43% of U.S. households have CTV.

 

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Wahl announces Cuts for a Cause

BY Ryan Chavis

STERLING, Ill. — Wahl, a manufacturer of men’s grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

"It’s an exciting time to launch the Wahl Cuts for a Cause program because in the last decade alone the popularity of head-shaving and facial hair growing events has increased significantly," Steve Yde, director of marketing for Wahl Clipper said. "These events demonstrate just how far people will go to raise money, which draws attention to worthwhile causes and brings communities together."

Grooming tools are proving to be powerful objects these days. Organizations like No-Shave November and Movember have raised more than $500 million for men’s health.

"Shaving your head or growing a mustache or beard to support the cause–all are highly visible displays of support," Yde said. "When someone puts their head on the line, you can’t help but feel inspired to join the cause and get behind them. That’s why this style of fundraising has become so popular and why Cuts for a Cause exists."  

For more information about the Cuts for a Cause effort, visit CutsForACause.org.

 

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Zelo brings hair care line to Walgreens.com

BY Ryan Chavis

BOCA RATON, Fla. — Boca Cosmetics Group on Tuesday announced that the Zelo Brazilian Keratin Hair Care line is now available at Walgreens.com.

“It has been a successful year for Zelo hair care products; we expect our partnership with walgreens.com will bring Zelo to the next level as we approach 2014,” Jeremy Lurie, marketing director of Boca Cosmetics Group, said.

Zelo attributes much of its popularity due to the salon-quality results that it delivers at home without harmful fumes and chemicals. It’s also simple to use and more afforable than in-salon keratin treatments. Results from Zelo keratin treatments lasts up to 30 washes and works well on all hair types, including hair that’s been chemically treated.

 

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