L’Oréal USA gets new digital AOR
NEW YORK — L’Oréal USA has tapped Moxie Interactive to serve as its digital agency of record, handling all digital media planning and buying for brands representing all L’Oréal USA divisions.
Prior to the consolidation, Atlanta-based Moxie Interactive oversaw digital media planning and buying duties for the Maybelline New York-Garnier Division, a relationship that began in 2007.
"Our move to a consolidated digital AOR was driven by L’Oréal USA’s commitment to gain greater alignment within the organization on streamlining and focusing our digital investments for maximum return," stated Marc Speichert, L’Oréal USA’s chief marketing officer. "This consolidated approach is an imperative move in the right direction, as we continue to increase our use of digital and social media. Our agency partner will play a strategic role in helping us respond to the market faster and also leverage key partnerships in order to keep L’Oréal at the forefront of the beauty industry."
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GSK Consumer Healthcare gets new president for North America division
PITTSBURGH — Colin Mackenzie has been appointed the new president of GlaxoSmithKline Consumer Healthcare North America. Mackenzie succeeds Roger Scarlett-Smith, who is relocating to London to become president of GSK Consumer Healthcare Europe.
Mackenzie has been directing the U.S. oral care business since 2007. Under the leadership of MacKenzie, the business accelerated its net sales growth rate, acquired the leading dry mouth product, Biotene, in 2008, and claimed the No. 1 toothpaste SKU in the United States (Sensodyne Extra Whitening).
Prior to leading the oral care business, Mackenzie was VP and general manager of the Central and Eastern Europe division. Under his leadership, the region became the fourth-largest operating unit and second-largest over-the-counter business for GSK Consumer Healthcare in Europe. He also held global positions as VP Aquafresh Future Team and VP strategic advertising and marketing leadership while based in the United Kingdom.
"Colin has demonstrated knowledge of the business and a commitment to implementing new, innovative ways to drive growth," stated John Clarke, president of GlaxoSmithKline Consumer Healthcare. "His transformation of the oral care business in North America is just one example of his ability to lead, inspire and empower, and I’m looking forward to the impact he will make in this new challenging role."
Roger Scarlett-Smith began his role as president of Consumer Healthcare North America in 2008. Prior to moving to Pittsburgh, Scarlett-Smith spent four years leading GSK’s Consumer Healthcare business in the United Kingdom.
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Eos launches new Lip Balm Smooth Sphere
NEW YORK — Personal care brand Eos has announced the launch of its new tangerine medicated anti-bacterial Lip Balm Smooth Sphere.
The medicated lip balm is 95% natural and provides antibacterial protection through the natural active ingredient phenol, the company stated. The lip balm promises to not only help soothe dry lips and prevent the spread of germs, but also alleviate the symptoms of cold sores.
Infused with antioxidants, zinc, vitamins C and E, and moisturizing ingredients shea butter and jojoba oil, the lip balm promises to soften lips while also protecting them.
It is free of petrolatum, parabens and gluten, and is not tested on animals. The smooth sphere packaging is recyclable.
Eos Lip Balm Smooth Spheres, priced at $3.29 each, are available at such retailers as Walmart, Target, Walgreens, CVS and Rite Aid.
Pharmacy Healthcare Solutions, Inc. 968 Perry Hwy Pittsburgh, PA 15237 January 20, 2011 Rob Eder Editor in Chief Drug Store News 425 Park Avenue New York, New York 10022 Dear Mr. Eder, I am concerned that your readers may be misled to believe that they can avoid the flu by using an adorable new lip balm. The Drug Store News article, “Eos launches new Lip Balm Smooth Sphere,” published online on January 18, 2011, states that the company’s new lip balm contains an anti-bacterial ingredient to “help prevent the spread of the flu.” This statement is misleading as the flu is caused by the influenza virus, not bacteria. While Lip Balm Smooth Sphere, Medicated Tangerine flavor, may prevent the spread of bacteria, its active ingredient does nothing to stop the spread of flu. Eos’ product website makes no claim about prevention of flu; only that this lip gloss “helps prevent bacterial contamination”  on the lips. Now that flu season is in full swing, it’s important for pharmacists to be able to offer patients proven solutions for preventing the spread of this illness, which include receiving the flu vaccine and using proper hand hygiene. Please revise this article so your readers aren’t led to falsely believe that this lip balm could prevent transmission of the flu. Sincerely, Megan Burley Pharm. D. Candidate 2011 Duquesne University Mylan School of Pharmacy Pharmacy Intern Pharmacy Healthcare Solutions, Inc.  Key Facts about Influenza (Flu) & Flu Vaccine. CDC. 2010. Available at http://www.cdc.gov/flu/keyfacts.htm#whatis. Accessed January 20, 2011.  Lip Balm That Makes You Smile. eos Products, LLC. 2010. Available at http://www.evolutionofsmooth.com/products_lip_sphere_tangerine.html. Accessed January 20, 2011.