BEAUTY CARE

L’Oreal USA announces changes to professional products division

BY Antoinette Alexander

NEW YORK L’Oreal USA has announced the promotion of An Verhulst-Santos, president of the U.S. professional products division, to managing director of the L’Oreal professional products division worldwide, effective Jan. 1, 2011.

Former brand president of L’Oreal USA’s professional products division, Pat Parenty, will succeed Verhulst-Santos, effective in October, and will report to Frederic Roze, president and CEO of L’Oreal USA.

Verhulst-Santos began her career nearly 20 years ago in marketing with L’Oreal professional products in Belgium, where she became marketing director of L’Oreal Professional. In 1998, she took the position of marketing director of the Europe sector, and was appointed general manager of the professional products division in Holland in 2000. In 2004, she became general manager of the professional products division in Brazil, and four years later was promoted to her current position.

Parenty was appointed brand president of L’Oreal USA’s professional products division in February 2009, overseeing the L’Oreal Professional, Kerastase, Logics, Matrix, Mizani, Pureology, Redken, Shu Uemura Art of Hair and Essie brands. He joined L’Oreal USA in 1997 as VP sales for Redken, and shortly thereafter was promoted to SVP/general manger.

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Manic Panic’s new collection makes runway debut in NYC

BY Antoinette Alexander

NEW YORK Creature of the Night, Manic Panic’s bold new cosmetics collection, made its runway debut in the Gerlan Jeans fashion show on Sept. 13 in New York.

 

The line will be introduced at Meijer, Urban Outfitters, punk rock/glam boutiques globally and online at ManicPanicCollection.com.

 

The 100% vegan cosmetics collection touts edgy and bold rock-goth palettes.

The collection’s Total Look Kits feature instructions direct from Tish & Snooky, Manic Panic’s founding rock-and-roll sisters. Tish & Snooky’s Manic Panic NYC was born in 1977. While singers in the original Blondie lineup, the sisters gathered their clothing designs and opened America’s first punk-style boutique on New York City’s St. Mark’s Place.

Palettes include dramatic and seductive eye statements, lip lacquers and complete looks for the ultimate decadent outing. Complementary single items are featured in shades of plum, red and black; the goth-glam accessories span nail lacquers, lipsticks and products for eyes and face.

Items are available individually and in sets, packaged in dark urban-edged kits, with suggested retail prices from $4 to $20. Catering to teens and young adults, the line offers mass appeal to those wanting to add a bit of edge and dark drama, playing up a single feature or those striving for a full-fledged goth-rock-glamour total look.

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EvoraPlus’ retail distribution expands to Fred Meyer

BY Antoinette Alexander

TAMPA, Fla. Oragenics, a biopharmaceutical company, has announced that its oral care probiotics line, EvoraPlus, will be available at select Fred Meyer stores in September.

"We are pleased that Fred Meyer stores are among the growing number of retailers that have chosen to carry EvoraPlus oral care probiotics," stated Gerry David, EVP sales and marketing for Oragenics. "We are looking forward to the expanded distribution of our oral care probiotics across the northwestern portion of the United States through this relationship."

Oragenics, which has the active ingredient ProBiora3, is designed to naturally support gum and tooth health while freshening breath and whitening teeth. Developed by Oragenics’ chief scientific officer, ProBiora3 contains three strains of bacteria that help maintain a healthy microbial balance in the mouth, according to the manufacturer. The product is 100% natural and is made in the United States.

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