BEAUTY CARE

L’Oreal signs actress Elizabeth Banks as celebrity spokeswoman

BY Antoinette Alexander

NEW YORK L’Oreal Paris has signed actress Elizabeth Banks as a new spokesperson for the company and its brands. Banks will be featured in new print and television advertisement in the United States in February.

“We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L’Oreal Paris family of spokespeople,” said Karen Fondu, president of the L’Oreal Paris division of L’Oreal USA. “[Banks] is the newest addition to an amazing line up of exceptional women who all embody the values of L’Oreal. [Banks]’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience.”

Banks can currently be seen as First Lady Laura Bush opposite Josh Brolin (as George W. Bush) in Oliver Stone’s “W” and can also be seen starring opposite Seth Rogan in Kevin Smith’s “Zack and Miri Make a Porno.” For early 2009, Banks will star in “Uninvited” and “Lovely Still.”

On the small screen, Banks has a recurring role as Dr. Kim Porter on NBC’s hit television series “Scrubs.”

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Fairy Tales reports success of Rosemary Repel lice prevention line

BY Michael Johnsen

PASSAIC, N.J. Fairy Tales Hair Care, the creator and leader in organic lice prevention products for children, doubled its revenues over 2007 with its Rosemary Repel Lice Prevention System in salons, pharmacies and on online, the company announced Thursday.

“This was a milestone year for Fairy Tales, as we doubled our revenues, began our global expansion and further solidified our lead in lice prevention products for children in the United States,” said Fairy Tales CEO Robert DiLorenzo. “Our U.S. salon customers and parents prefer our products for their kids because we use the safest, yet most effective ingredients and are far less expensive than our competitors. Despite the economy, we expect to achieve significant growth.”

The line of organic Rosemary Repel products includes a line of shampoos and conditioners, gels and sprays that can be used daily. The products are all natural and layers hair with fragrant herbs of rosemary, citronella and tea tree herbs to create a barrier of protection against head lice and are infused with aloe, jojoba, and vitamins A, D, B and E.  

Its Lice Good-Bye product is an all natural lice removal system with yeast enzymes—a non-toxic and pesticide-free system to remove lice and nits from children’s hair, without chemicals.

Fairy Tales Hair Care products are sold in 7,000 salons and pharmacies in the United States, the company said.

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Sally Hansen set to launch eye, lip and face products for 2009

BY Antoinette Alexander

NEW YORK Coty Inc.’s Sally Hansen brand is entering 2009 with several new products for eyes, lip and face.

For luscious lips in 2009, Sally Hansen has developed several breakthrough lip formulas that will be available in March. For plumper lips with even more saturated color there’s the new Lip Inflation Color-Full ($7.95). For a matte finish that doesn’t dry lips there’s the new Moist & Matte Lip Color ($7.95). For definition without a lip liner there’s the new Sculpt & Shape ($8.95) lip reshaper for extreme definition. Additional new products for lips include the Age Eraser Lip Treatment ($9.95), Miracle Care Lip Saver ($7.95) and Diamond Lip 12 Hour Lip Treatments ($6.25).

In addition, Sally Hansen is expanding the Natural Beauty Inspired by Carmindy collection with the new Forever Stay Eye Pencil ($7.95), Natural Highlighter Duos ($9.95), Airbrush Spray Makeup ($13.95) and Ultra Soothing Lip Tint ($7.95). The collection, developed in partnership with Carmindy, a resident makeup artist on TLC’s hit show “What Not to Wear,” is formulated with minerals, natural extracts and active botanicals like soy, bamboo, papaya and mango. All of the products are paraben-free.

For lashes there’s the new Sally Hansen LaCross Double Curl Eyelash Curler that crimps lashes at two different levels for eye-opening curl ($6.95).

Additional new products include the LaCross Pedi-Perfect foot care set to remove dry skin and calluses ($8.95) and the LaCross Eco-Friendly Nail Boards, the first line of eco-friendly professional size nail files (99 cents).

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