BEAUTY CARE

L’Oréal Professionnel names actress Kirsten Dunst spokeswoman

BY Antoinette Alexander

MONTREAL — L’Oréal Professionnel, a salon-exclusive brand, has tapped actress Kirsten Dunst — lead actress of Hossein Amini’s thriller “The Two Faces of January,” to be released in 2014 — to be its very first L’Oréal Professionnel spokeswoman. Dunst will embody the upcoming launches of Beach Waves and Absolut Repair Lipidium. 

"Kirsten Dunst has a timeless beauty and is a modern woman, closely connected to fashion. She has a strong personality and makes her own choices. Her great professionalism and commitment to excellence make Kirsten one of the talented actresses I have ever met. She has the perfect attributes to embody the new values of L’Oréal Professionnel," stated Anne-Laure Lecerf, international managing director of L’Oréal Professionnel.

Dunst’s filmography includes more than 50 films. She started her career at a very young age following her breakthrough Golden Globe-nominated role in “Interview with the Vampire.” Her performances in Spider-Man trilogy as Mary Jane Watson are some of the most successful milestones of her career.

As Sofia Coppola’s muse, Dunst portrayed Marie Antoinette in 2000, a theatrical drama and stylish performance that took her career further. But Dunst was singled out for great praise playing a depressed woman at the end of the world in Lars von Trier’s “Melancholia.” The film was positively received by critics and Dunst was awarded Best Actress at the 2011 Cannes Film Festival.

Year 2014 will mark the release of Amini’s latest thriller, “The Two Faces of January,” also starring Viggo Mortensen and Oscar Isaac. In January, Dunst will start filming Jeff Nichols’ next science fiction movie, “Midnight Special,” in which she will play a lead role next to Joel Edgerton and Michael Shannon.

 

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Revlon to exit China, cut jobs

BY Antoinette Alexander

NEW YORK — Beauty company Revlon is exiting its operations in China, which represents about 2% of the company’s net sales, and is eliminating about 1,100 jobs.

In the Dec. 30 filing with the Securities and Exchange Commission, Revlon stated that the job cuts, which will take place primarily in China, will include the elimination of about 940 beauty advisers retained indirectly through a third-party agency.
 
As a result of the restructuring, the company expects to incur approximately $22 million of pre-tax restructuring and related charges, which are comprised of approximately $10 million in employee-related costs, including severance and other contractual termination benefits, and other costs of approximately $12 million consisting primarily of sales markdowns and inventory write-offs. As a result of these actions, the company recorded a charge of $20.9 million in December 2013, with the remaining charges expected to be recorded during 2014. Of the total expected charges of approximately $22 million, $18 million will be cash that is expected to be paid out during 2014.
 
These restructuring actions are expected to generate annualized cost reductions of approximately $11 million, with roughly $8 million expected to benefit 2014 results, the company stated.

 

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Supermodel Gisele Bündchen to help promote Pantene’s new damage-blocking technology

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Pantene brand has tapped supermodel Gisele Bündchen to be the face of the new Pantene campaign debuting in January 2014, which will be the launch of the brand’s new first-ever, clinically-tested, anti-oxidant damage-blocking technology.

The new damage-blocking technology targets, captures and helps reduce copper build-up on hair to help prevent oxidative damage, which over time leads to a new dimension of strong, healthy hair. This technology will be across most Pantene shampoo formulas and works to preserve the long-term health of hair.

Pantene will also launch the new Damage Detox Collection, designed for women in need of an elevated level of damage repair looking to essentially “reset” their hair, is the first-to-mass detoxifying shampoo, conditioner, and treatment system that cleanses impurities, protects from oxidative damage and provides shine.

Bündchen will appear in all elements of the brand’s holistic marketing campaign, including TV and print advertising, in-store displays, iMedia and public relations outreach. The international supermodel has been representing Pantene in Brazil since 2007.

“Gisele is truly a woman who has it all – not only does she have one of the most iconic heads of hair in the beauty world but she is also a true role model with a huge heart,” Kevin Crociata, marketing director of North American Hair Care at P&G said. “We want to celebrate Gisele not only for her beauty, but also her genuine passion to empower women to be their best selves. Her tremendous career accomplishments, her success as a mother of two wonderful children, and her ongoing philanthropic work are an inspiration for women to be beautiful both inside and out. We are proud to now have her as part of our North American Pantene family.”

 

 

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