BEAUTY CARE

L’Oréal Paris welcomes celebrity hair stylist Mara Roszak to its roster of experts

BY Antoinette Alexander

NEW YORK — L’Oréal Paris has tapped celebrity hairstylist Mara Roszak to lend her expertise for product development, content creation, consumer education and creating trendsetting hairstyles for L’Oréal Paris spokespeople.

Her Hollywood client list includes Emma Stone, Lily Collins, Mila Kunis, Zoe Saldana and Kat Dennings.

"It is with great enthusiasm that we welcome Mara to the L’Oréal Paris family," said Karen Fondu, president of L’Oréal Paris. "Not only is she immensely talented, creative and a trend-setter on and off the red carpet, but her passion and extremely likeable personality help inspire both her celebrity clients and women everywhere to look and feel their best. She truly embodies the spirit of our brand philosophy, ‘Because You’re Worth It.’"

 

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Bring on the bling

BY Antoinette Alexander

RAMON, Calif. — On a journey to bring fun and innovation to the hair accessories segment is TonyTail, which has more than 300 hair accessories and aims to add new products about every six months.

Products include its Mane Stain temporary hair color, which is simply brushed onto dry hair with an applicator; Clip-n-Dipped Ends, which are color-blended, faux-hair extensions; and iron-on jewels to add sparkle to hair.

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Styling simplified

BY Antoinette Alexander

MINNEAPOLIS — Henkel rolled out in early 2013 its got2b 2sexy voluptuous volume collection infused with naturally derived rice starch for long-lasting body. The collection is comprised of volume spray mousse, volume spray gel and volume hairspray.

The company also rolled out at that time the got2b beach trippin’ salt-infused waving spray for matte, beachy tresses.

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