BEAUTY CARE

L’Oreal Paris taps Cheryl Cole as new spokeswoman

BY Antoinette Alexander

LONDON L’Oreal Paris has selected “X Factor” judge Cheryl Cole to be the new face of the beauty brand in Britain, according to published reports.

Cole will reportedly front a major TV ad campaign for L’Oreal, which starts in autumn. She will likely promote L’Oreal’s makeup and other beauty products once the hair care campaign kicks off.

Gayle Tait, L’Oreal Paris general manager, was quoted as saying, “Cheryl is a glamorous, stylish and talented young woman whose warmth and charm has captivated the nation and helped to establish her as an inspiration to women throughout the U.K.”

She follows in the footsteps of other celebrities including Beyonce, Linda Evangelista, Jane Fonda and Jennifer Aniston in promoting the brand.

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PeopleEnEspanol.com launches online beauty tool for Hispanic market

BY Antoinette Alexander

NEW YORK PeopleEnEspanol.com has launched a new interactive tool, dubbed “Cambia Tu Look,” that enables users to upload photos of themselves and try out new celebrity looks in hair and makeup.

According to PeopleEnEspanol.com, it is the first technology of its kind within the Hispanic market, where users are experimenting with looks designed for Hispanic women with complimenting hair, skin and eye colors.

The tool, which is free, enables users to try out more than 100 celebrity hairstyles and experiment with hair, lip and eye colors from more than 100 brands, then purchase these beauty items online by through to a retailer.

The tool was designed and created in partnership with TAAZ, a San Diego-based technology company.

To check it out, visit www.peopleenespanol.com/pespanol/cambiatulook.

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Celebrity hairstylist releases blow drying tutorial on DVD

BY Antoinette Alexander

NASHVILLE, Tenn. Celebrity hairstylist Kimberly Clo is teaching women how to perfect the at-home blow-dry with her new DVD titled “Now You Know How To Blow-Dry Your Hair.”

The 65-minute DVD is the first video in a series of “Now You Know How” videos dedicated to educating, empowering and enlightening individuals.

The new “how to” DVD covers everything from the best tools to blow dry techniques to styling tips for achieving sleek straight hair and straight hair with just a hint of bounce. Clo, who is now for her “to-die-for” blow-drys, demonstrates the techniques first on models and then on her own hair showing that it really is possible to style your own hair.

With more than 16 years of salon experience, Clo’s celebrity clientele includes music country star Sara Evans.

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