BEAUTY CARE

L’Oreal Paris to receive Friend of The Walk of Fame award

BY Antoinette Alexander

NEW YORK As L’Oreal Paris celebrates its 100th anniversary, the Hollywood Chamber of Commerce will present the beauty company with its Friend of The Walk of Fame award for its efforts to beautify and preserve the iconic Walk of Fame.

The ceremony will take place on Oct. 20 near the entrance to the Kodak Theatre on Hollywood Boulevard, adjacent to the Walk of Fame. Top L’Oreal Paris executives and some of the company’s spokespeople are scheduled to attend the unveiling.

As a Friend of the Walk of Fame, L’Oreal Paris will help fund the Walk’s renovation and restoration. The Walk of Fame will celebrate its 50th anniversary in 2010.

To further celebrate the company?s Hollywood preservation efforts and its 100th anniversary, it will offer free lip touch-ups by L’Oreal Paris makeup artists to passers-by in the heart of Hollywood on Oct. 21 and 22, and $1 gold coupons valid toward the purchase of any L’Oreal Paris product.

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Goody to launch hair accessories collection exclusively at Target

BY Antoinette Alexander

ATLANTA Goody is launching exclusively at Target its new Midnight Glamour hair accessories collection just in time for the holiday shopping season.

The collection includes headbands, clips, bobbies and barrettes for all occasions. From bows in vanilla lace to sparkling beads; ribbons of deep plum satin to black feather accents, the collection offers designs for day or night.

The Goody Midnight Glamour collection will be available exclusively at Target stores from November 2009 to February 2010. The suggested retail price is $2.19 to $7.99.

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Tom’s of Maine teams up with nonprofit organization

BY Antoinette Alexander

KENNEBUNK, Maine Tom’s of Maine, a manufacturer of natural personal care products, has teamed up with Charity: water, a U.S.-based nonprofit organization dedicated to bringing clean and safe drinking water to people in developing nations.

Through Dec. 31, Tom’s of Maine will match each $5 donation made by texting WELL to 20222, up to $10,000, to fund water projects in areas most in need. One hundred percent of the public’s donations will go directly to freshwater projects. Tom’s of Maine is also supporting charity: water’s 100% model by providing additional funds to underwrite the costs of this campaign.

The public can track Charity: water’s projects at charitywater.org, and a donation meter is live on the Tom’s of Maine Web site at www.tomsofmaine.com.

“Our goal for this initiative is to build four wells, which cost only $5,000 each, but can bring lasting, positive change to so many,” stated Kate Bussell at Tom’s of Maine. “Charity: water shares our deep connection to clean water, and we commend them on the more than 1,400 water projects they’ve already completed in just three short years.”

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