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L’Oréal Paris, Melanoma Research Alliance launch campaign to fight melanoma

BY Antoinette Alexander

NEW YORK — L’Oréal Paris and the Melanoma Research Alliance, a private funder of melanoma research, have announced the launch of the “It’s THAT Worth It” campaign, a public health call-to-action that urges women of all skin tones to prevent melanoma by using sunscreen and to help save lives by supporting melanoma research for a cure.

As part of the three-year partnership, L’Oréal Paris is donating $750,000 to MRA to help find a cure through the funding of the new L’Oréal Paris-MRA Team Science Award. The donation will fund research exploring the role of 16 variant genes as co-drivers in melanoma susceptibility, development and progression.

“The Melanoma Research Alliance is an incredible organization that has made significant strides in funding melanoma research and advancing treatment. We are very proud to partner with MRA to help educate people on the importance of using sunscreen as the first line of defense against melanoma and to drive awareness around this disease,” stated Karen Fondu, president of L’Oréal Paris. “Through this collaboration, our hope is to drastically reduce the growing incidence of melanoma in this country, especially among young women, and to help every person realize that wearing sunscreen protects their beauty and their life because we are all worth it.”

Celebrity broadcast and print PSAs are the first phase in a series of initiatives designed to rally the public to combat melanoma. The PSAs drive the public to ItsTHATworthit.org to join Thunderclap, a worldwide crowd-sourcing tool that amplifies a collective message. By signing up for the It’s THAT Worth It Thunderclap from now through May 20 at 5 p.m. EDT, people can lend their reach to the cause, and send a synchronized message through social media, telling the world that they are committed to stopping melanoma through prevention and research. As a thank you, L‘Oréal Paris will make a donation to MRA of $1 for each supporter who signs up for the Thunderclap and $1 for each L’Oréal Paris Advanced Suncare product sold in the United States — up to $250,000 in 2014.

Melanoma Quick Facts

  • Melanoma of the skin is the deadliest form of skin cancer, responsible for 80% of skin cancer deaths;
  • Melanoma is the fifth most common cancer diagnosed in the United States;
  • The incidence of melanoma has tripled in the last 30 years, making it one of the fastest growing cancers;
  • Melanoma is the third most commonly diagnosed cancer among adolescents and young adults aged 15 years to 39 years in the United States; and
  • Very early stage (localized Stage 0 or 1) melanoma is greater than 90% curable with surgery, while patients with disseminated Stage IV melanoma have a median life expectancy of less than one year.

 

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Navarro spotlights private-label brand at Hispanicize 2014

BY Antoinette Alexander

MIAMI — Navarro Discount Pharmacy’s chief marketing and merchandising officer Cristy Leon-Rivero and VP operations Vince Urrutia spoke earlier this week at Hispanicize 2014, the largest annual event in the nation for Latino trendsetters and newsmakers.

On April 4, Rivero and Urrutia spoke to attendees about market research and how to develop and launch a successful private-label brand marketed to Hispanics. The model they spoke of was Navarro’s Vida Mia, the first bilingual private-label brand in the United States targeting Hispanics across a range of categories with product packaging in English and Spanish. To date, Vida Mia has sold more than 7 million product units comprised of approximately 1,000 SKUs, and has won numerous private-label awards.



Now in its fifth year, Hispanicize 2014 attracted more than 1,700 Latino professionals from the industries of blogging, journalism, music, marketing, film and business. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the United States.

 

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Clif Bar launches Kit’s Organic Fruit + Seed

BY Michael Johnsen

EMERYVILLE, Calif. — Clif Bar on Tuesday introduced Kit’s Organic Fruit + Seed, a snack bar made with all organic fruit and seeds. Kit’s Organic Fruit + Seed is the vision of Kit Crawford, owner and co-chief visionary officer of Clif Bar, whose passion for organic farming and kitchen-crafted food inspired this bar. Motivated by her own experiences on her family farm and in her kitchen, Kit’s Organic Fruit + Seed is made with only a handful of ingredients and no added sugar.

Kit’s Organic Fruit + Seed is launching at a time when consumer interest in seeds is increasing. From new community gardens to regional seed libraries, the public continues to examine how the seeds we sow affect the quality, nutrition, cost and environmental impact of food. As president of the Clif Bar Family Foundation, Kit Crawford spearheaded the launch of Seed Matters, an initiative designed to improve and protect organic seeds to ensure an adequate supply of nutritious and productive crops that benefit people and the planet.

“I’m constantly amazed by the power of seeds. They may be small, but they are mighty — surprisingly nutritious and come in so many interesting flavors and textures,” Crawford said. “In crafting Kit’s Organic Fruit + Seed Bar, we’ve combined some of my favorite organic fruits and seeds to create delicious new flavors of our own that we can’t wait to share with our fans.”

Kit’s Organic Fruit + Seed joins Kit’s Organic Fruit + Nut to round out a portfolio of nutritious and organic snack bars. The entire line is USDA-certified organic, gluten-free, soy-free, dairy-free and contains 200 calories or less.

Available in four flavors — Apricot Sesame Seeds, Cherry Pumpkin Seeds, Lemon Vanilla Chia Seeds and Coconut Sesame Seeds — Clif Kit’s Organic Fruit + Seed bars are available in natural food stores and at ClifBar.com at a suggested retail price of $1.59 per bar.

 

 

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