BEAUTY CARE

L’Oreal Paris’ Go 360 Clean kicks off college tour

BY Antoinette Alexander

NEW YORK L’Oreal Paris is supporting the launch of its Go 360 Clean deep facial cleansing collection with a college campus tour that kicks off this spring.

The Go 360 Clean collection is comprised of four cleansing formulas for all skin types and features the first-ever “scrublet” cleansing tool. This super-soft, flexible cleansing disk applies the cleanser with 500 extra-supple touchpoints that glide across the skin, activating the cleansing formulas on contact and creating a foamy lather for a deeper clean.

The “Go Beyond Clean College Campus Tour,” managed by Legacy Marketing Partners, will visit 10 campuses by April 27 to encourage product trial while generating buzz. Using a branded Airstream trailer and two battery-operated Global Electric Motorcars, trained product specialists will invite students to use mobile face washing stations featuring Go 360 Clean, enjoy a two-minute upper back massage and get a professional makeup application.

Additional activities include free morning yoga classes, evening study break snacks, a local sweepstakes to win the newest touch screen computer on the market and viral wakeup calls that encourage students to start their day with Go 360 Clean. Full-size product samples, branded spa headbands and $1 retail coupons will also be distributed to students.

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Burt’s Bees natural toothpaste hits store shelves

BY Antoinette Alexander

NEW YORK Natural personal care company Burt’s Bees has introduced a line of Burt’s Bees natural toothpaste.

The line now is on the shelves in major retailers including CVS, Walgreens, Target and Walmart. The toothpastes, which have a suggested retail price of $4.99 each, are available with or without fluoride and fall into three different platforms:

  • Adult multicare formulas: Multiple benefits to naturally care for teeth and gums and a peppermint flavor
  • Adult whitening formulas: Added whitening power to naturally brighten teeth in two weeks and a peppermint flavor
  • Kids’ formula: Natural berry and orange flavors and colors.

The toothpastes are SLS-free and do not contain artificial colors, flavors, preservatives or sweeteners. According to the company, they are the first and only natural toothpaste line of products to be certified by the Natural Products Association.

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Clean & Clear shows off Finishes Collection at Gen Art event

BY Antoinette Alexander

NEW YORK Clean & Clear, a skin care brand by Johnson & Johnson Consumer Products, has unveiled its new Finishes Collection and kicked off a designer dress competition with arts and entertainment organization Gen Art.

At the Gen Art Fashion Alumni Celebration on March 16 the brand set up a “Skincare Station” where guests could receive a personalized skin care consultation and take home a gift bag filled with Clean & Clear Finishes.

The new Finishes line is designed to give teens the perfect finish to their daily skin care regimen. Designed specifically for young skin, the oil-free line of cleansers and a pore perfecting moisturizer is infused with skin-perfecting minerals.

All teens who visit discover.genart.org, which will also serve as a social networking community, will have the opportunity to weigh-in on their favorite entries and become “best friends” with the designer. A panel of judges, which includes members from Gen Art, Clean & Clear and Seventeen magazine, will review the top users and will choose a winner based on originality, style, relevance and overall creation. The winner prom dress will be put into production and will be showcased in June at grand finale event in New York. The winning designer will receive $5,000 courtesy of Clean & Clear.

In addition, teens who visit Seventeen.com/StartToFinish can enter a sweepstakes for a chance to win the dress from the designer competition.

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