BEAUTY CARE

L’Oreal Paris gets youthful

BY Antoinette Alexander

NEW YORK L’Oreal Paris is looking to crack the genetic code to younger-acting skin with the January 2011 launch of its new Youth Code skin care collection.

Backed by 10 years of gene research that’s internationally patented, the beauty company is bringing to mass what it describes as "the most scientifically advanced topical anti-aging treatment." The collection includes four new products that are formulated based on the knowledge from gene science, and has been shown to energize the repair gene expression, enhance the skin’s capacity for recovery and unveil younger-acting skin, the company stated.

Formulated with biolysat, adenosine and enhanced with peptides, L’Oreal Paris Youth Code GenActiv technology is designed to target the repair gene and enhances its ability to regenerate under stress. Biolysat works to enhance the expression of the repair gene while adenosine, a molecule that is naturally found in skin cells’ DNA, acts as an anti-wrinkle ingredient.

 

The collection includes:

  • Youth Code serum intense ($24.99);
  • Youth Code SPF 30 day lotion ($24.99);
  • Youth Code day/night cream ($24.99); and
  • Youth Code eye cream ($24.99).

There’s also the Youth Code Clinical Strength starter kit — which includes 1 fl. oz. of Youth Code SPF 30 day lotion, 0.5 fl. oz. Youth Code day/night cream and 0.33 fl. oz. Youth Code eye cream — priced at $34.99.

 

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Unilever’s acquisition of Alberto-Culver to boost company’s local, int’l presence

BY DSN STAFF

ROTTERDAM, Netherlands —In a move that wasn’t exactly a surprise to many industry observers, Unilever announced plans to acquire Alberto-Culver for $3.7 billion in cash, a deal that significantly will boost Unilever’s hair care portfolio.

Alberto-Culver’s TRESemme and Nexxus styling and conditioning brands will complement Unilever’s Suave, Dove and Sunsilk. The deal makes Unilever the world’s leading company in hair conditioning, the second-largest in shampoo and the third-largest in styling, Unilever stated. It significantly enhances Unilever’s hair care presence in the United States, Canada, the United Kingdom, Mexico and Australia. In skin care, Alberto-Culver’s portfolio includes such brands as St. Ives and Simple.

The news of the acquisition was not unexpected. In August 2009, Morgan Stanley analyst Dara Mohsenian stated in a research note, “Alberto’s relatively less-efficient [selling, general and administrative expense] cost structure could offer cost synergies to a hypothetical acquirer. Alberto has U.S. scale that some international companies lack, as well as international distribution expansion potential that a number of companies could capitalize upon. Alberto has a healthy balance sheet, which could be attractive in the context of a consolidating industry.”

Unilever has stated that the acquisition, which is subject to regulatory approval, is expected to deliver significant synergies and, excluding restructuring costs, will be accretive to EPS in the first full year.

Alberto generated sales of nearly $1.6 billion and EBITDA of more than $250 million for the 12-month period ended June 30. It has operations in nine countries, six manufacturing facilities and employs roughly 2,700 people.

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Shining up lips sensationally

BY DSN STAFF

NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.

The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.

The collection launched in January 2010, and, according to the 12-week data ended Sept. 5 from SymphonyIRI Group, sales soared to $2.3 million, taking the No. 2 spot behind L’Oréal’s Infallible lip gloss. For the 52 weeks ended Sept. 5, sales totaled more than $7.5 million across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Shine Sensational lip gloss features undiluted pigments for crystal-clear color and has fruit nectars to enhance taste and provide shine.

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