BEAUTY CARE

L’Oreal Paris gets youthful

BY Antoinette Alexander

NEW YORK L’Oreal Paris is looking to crack the genetic code to younger-acting skin with the January 2011 launch of its new Youth Code skin care collection.

Backed by 10 years of gene research that’s internationally patented, the beauty company is bringing to mass what it describes as "the most scientifically advanced topical anti-aging treatment." The collection includes four new products that are formulated based on the knowledge from gene science, and has been shown to energize the repair gene expression, enhance the skin’s capacity for recovery and unveil younger-acting skin, the company stated.

Formulated with biolysat, adenosine and enhanced with peptides, L’Oreal Paris Youth Code GenActiv technology is designed to target the repair gene and enhances its ability to regenerate under stress. Biolysat works to enhance the expression of the repair gene while adenosine, a molecule that is naturally found in skin cells’ DNA, acts as an anti-wrinkle ingredient.

 

The collection includes:

  • Youth Code serum intense ($24.99);
  • Youth Code SPF 30 day lotion ($24.99);
  • Youth Code day/night cream ($24.99); and
  • Youth Code eye cream ($24.99).

There’s also the Youth Code Clinical Strength starter kit — which includes 1 fl. oz. of Youth Code SPF 30 day lotion, 0.5 fl. oz. Youth Code day/night cream and 0.33 fl. oz. Youth Code eye cream — priced at $34.99.

 

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Shining up lips sensationally

BY DSN STAFF

NEW YORK —Judging by the sales numbers, the overall lip gloss category has lost some of its luster. However, that couldn’t be further from the truth for Maybelline New York’s Shine Sensational lip gloss.

The Shine Sensational collection, which is comprised of 18 shades, like Cocoa Fever, Crazy for Caramel and Berry Dazzle, has been a hit among beauty mavens.

The collection launched in January 2010, and, according to the 12-week data ended Sept. 5 from SymphonyIRI Group, sales soared to $2.3 million, taking the No. 2 spot behind L’Oréal’s Infallible lip gloss. For the 52 weeks ended Sept. 5, sales totaled more than $7.5 million across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Shine Sensational lip gloss features undiluted pigments for crystal-clear color and has fruit nectars to enhance taste and provide shine.

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Shopability, new products save face at drug, mass

BY Antoinette Alexander

Sales of face and eye makeup have been on the rise in the mass market thanks, in part, to product innovation, cash-strapped shoppers buying more mass beauty brands and a greater effort by pharmacy retailers to make the beauty space a posh shopping environment.

According to data provided by SymphonyIRI Group, sales of facial cosmetics (e.g., blush, bronzer, foundation and concealer) rose 5.7% to more than $236 million, as sales of eye makeup rose 8.7% to roughly $267 million for the 12 weeks ended Sept. 5, across food, drug and mass (excluding Walmart, club stores and gas/c-stores).

Among the biggest launches to grace the beauty wall will be Maybelline New York’s new FitME! Collection. This collection, which will hit retail shelves in January, not only features the brand’s largest range of shades to date, but also introduces a new “fitting process” for women when choosing shades. The FitME! cosmetics wall will feature a “Fit Finder” tool making it easy for women to find the right shade of foundation, as well as the corresponding shades of concealer, powder and blush. The wall is segmented into rows, each representing an intensity (e.g., light, medium or dark).

Revlon not only recently introduced its Almay One Coat Dial Up mascara, which has an adjustable dial so consumers can achieve full, fuller or fullest lashes, but also has expanded its Almay Smart Shade franchise with a new anti-aging concealer, which adjusts to skin tone.

Revlon recently launched its Revlon Grow Luscious mascara with a lash-enhancing formula. According to Revlon, 96% of women using the mascara saw instantly longer, fuller, lusher lashes.

There’s also the new Rimmel London Lash Accelerator mascara from Coty. Its Grow-Lash complex promises lashes will look up to 80% longer instantly and, after 30 days of continued use, will appear up to 117% longer.

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