BEAUTY CARE

L’Oreal Paris celebrates 100th anniversary

BY Antoinette Alexander

NEW YORK L’Oreal Paris is celebrating its 100th anniversary and recognizing the vision of its founder, French chemist Eugene Schueller, who developed the first permanent hair color using an oxidation process.

To showcase its rich history and many achievements, the beauty company is offering specials on some of its star beauty products. The iconic products include Colour Riche Lipcolour, Voluminous mascara, True Match makeup, Excellence haircolor, EverPure hair care and Revitalift skin care.

These products will be available for one week only in June or July at food, drug and mass outlets nationwide at hot price points: $4.99 each for the Voluminous volume building mascara and Colour Riche lipcolour; $5.99 each for the Excellence haircolor, True Match Super-Blendable makeup collection and EverPure hair care collection; and $9.99 for the Revitalift skin care collection.

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Rogaine names celebrity hairstylist as brand spokesman

BY Antoinette Alexander

MORRIS PLAINS, N.J. McNeil-PPC’s Rogaine hair regrowth treatment has named celebrity hairstylist Thom Priano of the Garren New York Salon as a spokesman for the brand to help educate consumers, stylists and media on how to treat and style thinning hair.

“Every day in our salon, we see clients with hair loss,” stated Priano, who has worked with top photographers to create the most stylish looks for male and female celebrities in Hollywood, sports, music and fashion. “It’s an emotional experience and as a Rogaine user myself, I understand exactly what they’re going through. What’s important for people to know is that Rogaine is an effective hair regrowth treatment and also that there are many great styling techniques and cuts available to make hair look thicker and fuller.”

Hereditary hair loss is a widespread condition affecting millions of men and women worldwide. According to the company, it accounts for 95% of all hair loss and will affect almost half of all men (40%) and 1-in-4 women.

Priano’s editorial and advertising work for the fashion industry has graced the pages of leading publications, including: GQ, Details, Vogue, L’uomo Vogue, Men’s Vogue, Italian Vogue, W, Interview, Elle, Allure, Vanity Fair and Harper’s Bazaar.

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Revlon announces global organizational restructuring

BY Antoinette Alexander

NEW YORK Revlon is implementing a worldwide organizational restructuring to curb costs, a move that will result in the elimination of about 400 positions, including roughly 325 current employees and about 75 open positions.

The beauty company expects this restructuring will save roughly $30 million annually, about $15 million of which will benefit 2009 results.

The primary components of the restructuring involve consolidating certain functions; reducing layers of management, where appropriate, to increase accountability and effectiveness; streamlining support functions to reflect the new structure; and further consolidation of the company’s office facilities in New Jersey.

“Today’s announcement represents an important, necessary and logical next step forward for Revlon. Over the past two years, we have built improved and more efficient processes and workflows, which now allow us to take this step to reduce annualized costs by approximately $30 million,” stated Alan Ennis, Revlon president and CEO.

The moves are expected to result in charges of $20 million, comprised of $17 million in employee-related costs, including severance and other termination benefits, and $3 million related to the consolidation of the New Jersey office facilities. Revlon stated that roughly $17 million of the charges will be recognized during the second quarter 2009, while the remaining $3 million will be recognized in the second half of 2009. All of the charges are expected to be paid out over the 2009 to 2012 period, including $11 million in 2009, $6 million in 2010, and the balance of $3 million to be paid thereafter.

Commenting on its outlook for the second quarter 2009, Ennis said the company expects “a significant negative impact on net sales and profitability” due to retailers scaling back inventory levels in light of the current economic situation, unfavorable foreign currency fluctuations and pension expenses.

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