BEAUTY CARE

L’Oreal Paris brings interactive beauty pavilion to Minnesota

BY Antoinette Alexander

MINNEAPOLIS L’Oreal Paris is bringing The Color Space, an interactive beauty pavilion, to the Minnesota State Fair beginning Aug. 21 to Sept. 1.

The 5,000-square-foot pavilion, executed by Legacy Marketing Partners, Chicago, is a total beauty experience where women and men can learn about the latest trends and products from the beauty company.

Upon entry into the red-carpeted pavilion, visitors will be able to make a one-on-one appointment for a skin analysis and consultation with an aesthetician. There’s also a cosmetics area where makeup artists will share insider tips, match foundation and help find the perfect lip color or mascara.

The pavilion also features a Truelight Pod, exclusive to L’Oreal Paris and previously available only at the two L’Oreal Paris retail stores. It creates specific light environments so visitors can see how lighting in daylight, office and bathroom affects how you look.

Additional features include a manicure bar, hair care zone and hair color alley.

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Vaseline introduces dry skin formula in prescription strength

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Vaseline brand is expanding its Intensive Rescue line with the introduction of new prescription strength lotion for extremely dry skin.

The new Vaseline Clinical Therapy is designed to provide triple action results—instant relief, 24-hour hydration and sustained recovery to dry skin, according to the company. The formula combines a high level of glycerin and petroleum jelly. The lotion also contains dimethicone, a skin protectant active ingredient, as defined by the FDA OTC monograph.

The product is available in a 6-ounce bottle in both fragranced and fragrance-free variants. The suggested retail price is $5.49.

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Colgate’s McBride to join Bacardi as president and ceo

BY Antoinette Alexander

HAMILTON, Bermuda Former Colgate-Palmolive executive Seamus McBride has joined Bacardi Limited as the company’s president and chief executive officer, effective Sept. 1.

While at Colgate, McBride served as executive vice president and president of North America and worldwide commercial effectiveness. He led Colgate’s business operations in the United States, Canada, Puerto Rico and the Caribbean, and directed Colgate’s global commercial effectiveness program. He has more than 25 years of marketing and management experience at Colgate in positions of increasing responsibility in North America, Europe and Asia.

At Bacardi, McBride will succeed Andreas Gembler, who has held the position of president and chief executive officer of Bacardi Limited since 2005.

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