L’Oreal Paris aims to spark dialogue with #WorthSaying campaign
BY DSN STAFF
NEW YORK — L’Oreal Paris announced Wednesday that it would be launching its #WorthSaying campaign on Jan. 10, the night of the 2016 Golden Globes, in an effort to encourage women to share words they believe are worth saying.
“For over forty years, since the time we declared our iconic tagline, 'Because You're Worth It,' L'Oreal Paris has supported the individual beauty and intrinsic worth of every woman," L’Oreal Paris president Karen Fondu said “We are fueling the powerful words of women everywhere, so their most-worthy conversations reach, affect and inspire as many other women as possible.”
On Jan. 10, the brand’s ambassadors, including Karlie Kloss, Julianne Moore, Eva Longoria and others, will share their words #WorthSaying on Twitter and encourage others to share on social media. Participants can take part between 5 p.m. and 11 p.m. EST by using the hashtag #WorthSaying and tagging @LorealParis. The campaign will have customized TV ads, banner ads and online videos to encourage participation.
N.Y.C New York Color launches line inspired by Demi Lovato
NEW YORK — N.Y.C. New York Color announced Wednesday that it had launched a collection of products to Demi Lovato’s first year as a brand ambassador. The Lovatics by Demi line of products, named for what Lovato’s fans call themselves, features three products and will be available in Target and Walmart stores in January.
The collection features an eyeshadow palette ($4.99) with 12 nude shades, and the Lovatics by Demi Lip and Cheek Tint ($3.99) features a see-through texture and color and comes in four shades — Cheeky Pink, Cheeky Red, Cheeky Strawberry and Cheeky Berry. The Volume &Length Mascara ($4.99) is available in black and can increase eyelash volume by 11% and lengh by up to 64%. Finally, the collection’s Eyebrow Liner ($1.99) can glide easily to apply color and features a built-in brush. It comes in Medium Brown and Dark Brown.
“I am so excited to share my first makeup line with N.Y.C New York Color,” Lovato said. “The Lovatics collection is a true representation of my bold style and provides endless opportunities to rock your own individuality. One of my personal favorites, the Palette Eyeshadow, is a must-have that allows you to create your own unique look with 12 versatile nude shades.”
Organic Valley passes $1 billion sales mark
LA FARGE, Wis. — Organic farming cooperative and brand Organic Valley announced at the end of 2015 that it had surpassed $1 billion in sales on Dec. 22.
Organic Valley said the sales achievement capped off a year of growth in new product lines and strong continued support for its core products. In 2015, following its 2014 acquisition of Organic Balance and Organic fuel, the latter product became the best-selling organic protein shake in all grocery channels.
“We see our growth as win-win-win,” Organic Valley VP brand marketing Lewis Goldstein said. “Our original mission of saving family farms also happens to produce some of the best food on the planet that’s the healthiest choice for everyone—the farmers, their animals and farmland, and consumers.”
Looking forward, Organic Valley said that it is planning a February launch of its Good to Go single-serve milk for adults, as well as the launch of its Might Bar organic meat snacks, which will be part of its Organic Prairie sister brand.
“More than ever, people want to buy brands that are about more than just profit, but also about people and the planet,” public affairs director Anne O’Connor said. “In our growth and the growth of our industry, we remain committed to our core values of social responsibility, honesty, and caring for our communities. It’s the best way to provide the best organic food.”
Loading Post Please Wait...