BEAUTY CARE

L’Oréal expands digital footprint by acquiring ModiFace

BY Gisselle Gaitan

L’Oréal has announced that it will be acquiring 100% of augmented reality company ModiFace, which in the past has partnered with MAC Cosmetics and most recently CoverGirl on Samsung’s Galaxy S9/S9+ devices.

Founded by Parham Aarabi in Canada, ModiFace has developed advanced 3-D virtual makeup, color and skin diagnosis services using proprietary know-how, which tracks facial features and color.

“We are thrilled to welcome ModiFace to L’Oréal to become the heart of our digital services R&D. With its world-class team, technologies and sustained track record in terms of beauty tech innovations, ModiFace will support the reinvention of the beauty experience around innovative services to help our customers discover, try and chose products and brands,” Lubomira Rochet, chief digital officer of L’Oréal, said. “We at L’Oréal and ModiFace want to pioneer this new page of the beauty industry and serve our customers with innovative services and experiences.”

Toronto-based ModiFace will become part of the company’s digital services factory, a network dedicated to designing and developing new digital services for the Clichy, France-based group’s brands. The AR-focused brand also will work closely with the beauty conglomerate’s advanced research team and remain based in Canada.

“L’Oréal’s acquisition of ModiFace provides an incredible opportunity to innovate on beauty augmented reality, AR, and artificial intelligence, AI, at an unprecedented scale, the results of which will shape the beauty industry for the decades to come. Our entire team and I are extremely excited to be joining the L’Oréal family, and look forward to the AR/AI-enabled future that we will create together,” Parham Aarabi, founder and CEO of ModiFace, said.

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Indie beauty brand Better Skin debuts at Ulta Beauty

BY Gisselle Gaitan

The company behind the winning miracle cream, Genius in a Jar – Better Skin, is launching in more than 1,100 Ulta Beauty locations nationwide.

Better Skin was founded by Murphy Bishop, a beauty industry alum, and aesthetician Natalya Rachkova, who brought her secret skin care recipe to the United States when emigrating from the Republic of Uzbekistan to Seattle. After meeting and discovering Rachkova has a side business selling her old country cream out of her kitchen, Bishop tried the product and convinced her to let him help turn her skin care passion into a real business, the Los Angeles-based company said.

Bishop shared his excitement of partnering with the beauty retailer by stating, “It means that indie brands can compete with big brands driven by big budgets. If you have a great story, great brand fans, and steady sales growth — there’s a chance for you.”

Better Skin’s portfolio currently consists of four products:

  • Mirakle Cream, an all-purpose cream;
  • Zit No More, a zit zapper that comes in a rollerball form;
  • Lava Magik, an orange-scented cleanser, exfoliating scrub and mask containing volcanic lava; and
  • Epik C Vitamin Serum, a skin tightening serum that will be available on the retailer’s website.

All of Better Skin’s products are paraben-free, gluten-free, cruelty-free and vegan. Prices will range from $18 to $42, and further product information can be found on the company’s website or Instagram account.

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Creme of Nature replenishes tresses with pure honey

BY Gisselle Gaitan

Creme of Nature is once again expanding its product portfolio by introducing its latest innovation, pure honey. The collection from the Jacksonville, Fla.-based company contains eight products formulated with vitamins and mineral-rich honey that work with every hair type.

“At Creme of Nature, we understand that the first line of defense against dry hair is a powerful natural moisturizer. The humectant properties of Honey made it the perfect choice,” Teneya Gholston, director of marketing for Creme of Nature, said. “We created our new Pure Honey line to put moisture back into the hair starting with the cleanse and condition steps and throughout all of the styling stages. This new line gives our brand fans the best natural ingredients — pure honey, shea butter and coconut oil — for maximum hydration without the heaviness of sulfates or mineral oils.”

The new collection targets dry and dehydrated hair with honey, which is a natural humectant that helps hair attract and retain moisture, the company said. Honey also is paired with shea butter to seal in moisture and coconut oil to seal hair cuticles. The collection will feature:

  • Moisture dry defense shampoo that cleanses, restores moisture, detangles and softens hair while proving shine. The 12-oz. size retails for $5.79;
  • Moisturizing dry defense conditioner that locks in moisture smooths and softens hair, controls frizz and detangles. A 12-oz. size will retail for $5.79;
  • Moisture replenish and strength hair mask features a moisturizer that tames, controls frizz and comes in an 11.5-oz.-size that retails for $6.79;
  • Break up breakage leave-in conditioner that contains a creamy spray that protects against breakage and retails for $6.79 for 8-oz.;
  • Knot away leave-in detangler that melts away knots, repairs split ends and restores moisture. The 8-oz. size retails for $5.79;
  • Texturizing curl setting lotion that can be used on wet or dry hair and helps the user achieve several styles without leaving a hard, crunchy feel to tresses. The 12-oz. size retails for $5.79; and
  • Moisture whip twisting cream that adds shine, elongates curls, provides long-lasting hold and retails for $6.99, for the 11.5-oz. size.
  • Moisture infusion edge control provides shine with 24-hour hold and comes in a 2.25-oz. size that retails for $4.99.

The new products are available for purchase at Walmart, Sally Beauty and local beauty supply stores. Further product information can be found on Creme of Nature’s website.

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