BEAUTY CARE

L’Oreal launches Age Perfect Re-Cushioning Serum

BY Antoinette Alexander

NEW YORK L’Oreal Paris is rolling out for 2009 its new Age Perfect Re-Cushioning Serum, a daily treatment designed to reduce the signs of menopausal and post-menopausal skin.

The serum, which is available beginning this month, is so lightweight it comes in a dropper. It contains soy seed proteins combined with jasmine extract to stimulate production of natural collagen fibers to reinforce the skin’s supporting foundation. It promises to help restore and refine skin’s spring and resilience within four weeks of use.

The patented Ceramide-5 found in the serum helps repair skin’s moisture barrier to prevent moisture loss and to provide hydration all day. It also features skin-brightening enhancers to add radiance to the complexion for more even-toned skin. The suggested retail price is $16.59.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

American Airlines to provide amenity kits featuring Burt’s Bees products

BY Antoinette Alexander

FORT WORTH, Texas Select customers traveling on American Airline’s International Flagship Service will begin to see refreshed amenity kits that will include some new items such as Burt’s Bees natural personal care products.

“We consistently seek to align our product and service offerings with what our customers value so that we can provide a better overall travel experience,” stated Lauri Curtis, VP, Onboard Service. “The redesigned amenity kit, thanks to input from our customers and flight attendants, includes premium products our customers value, like Burt’s Bees, which more closely meet their needs.”

According to the airlines, travelers in select markets will now begin to see the new kits, with the roll out continuing in the coming weeks. American is providing larger-sized cosmetic products, including Burt’s Bees Naturally Nourishing Milk & Honey Body Lotion, Burt’s Bees Beeswax Lip Balm, Colgate toothpaste, a toothbrush with a re-sealable cap, thicker plush socks and larger eyeshades.

The redesigned kits will replace the current amenity kit, which American’s customers have received since June 2007.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

P&G unveils Pantene Pro-V Nature Fusion hair care line

BY Antoinette Alexander

CINCINNATI Looking to leverage the popularity of natural or nature-inspired personal care products, P&G Beauty’s Pantene brand has developed the new Pantene Pro-V Nature Fusion line for hair.

Pantene Pro-V Nature Fusion has two collections: Moisture Balance and Smooth Vitality shampoos and conditioners.

The Moisture Balance collection is ideal for women with thick, dry hair and is formulated with a blend of cassia, calendula, ginger and aloe vera extracts to moisturize hair.

The Smooth Vitality collection is formulated with a blend of cassia, avocado, bamboo and grape seed extracts. This collection has three products: shampoo, conditioner and a leave-in treatment to help transform frizzy hair while strengthening against damage. The leave-in Pantene Pro-V Nature Fusion Smoothing Creme rounds out the three-step regime.

The products, which are available beginning this month, have a suggested retail price of $3.99 for the Pantene Pro-V Nature Fusion shampoos and conditioners. The Pantene Pro-V Nature Fusion treatment has a suggested retail price of $5.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?