BEAUTY CARE

L’Oreal introduces Sportin’ Style hair care for men

BY Antoinette Alexander

NEW YORK SoftSheen-Carson, the ethnic hair care brand that is a division of L’Oreal USA, has announced the launch of its new Sportin’ Style by Sportin’ Waves, a haircare and styling line made just for guys.

The Sportin’ Style by Sportin’ Waves line is comprised of four products: anti dandruff shampoo, conditioning styling gel, moisturizing scalp cream and a shine intensifier.

Developed by SoftSheen-Carson/L’Oreal research and development, the products offer natural ingredients like avocado and aloe, for soft hair and moisture without greasiness. Sportin’ Style by Sportin’ Waves retails for $4.99 each.

Sportin’ Style by Sportin’ Waves:

  • Anti-Dandruff Shampoo (Conquer Flakes): treats dandruff while conditioning the hair.
  • Conditioning Styling Gel (Step-Up Style): holds hair in place for a finished look.
  • Moisturizing Scalp Cream (Fuel-Up Moisture): moisturizes hair while treating dry scalp.
  • Shine Intensifier (Power-On Shine): conditions hair with a shine that lasts all day.

 

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Theo Spilka promoted to Firmenich vp

BY Antoinette Alexander

NEW YORK Fragrance supplier Firmenich has promoted Theo Spilka to vice president of new business development and licensing, international.

Previously, Spilka was vice president of fine fragrance sales and new business development at Firmenich. In this new role, Spilka is responsible for seeking new fragrance business and licensing opportunities in the United States, Europe and Latin America.

Although Spilka will focus on expanding business opportunities beyond fine fragrance, the areas he will oversee will remain linked to music, celebrities, designers, athletes and apparel brands. Some of the brands Spilka has helped to get fragrance deals with include Baby Phat, Usher, Tommy Bahama, Niki Taylor, Badgley Mischka, Izod and Zac Posen.

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Eco Lips offers private labeling options for organic lip balm

BY Michael Johnsen

CEDAR RAPIDS, Iowa Eco Lips last week announced a new private labeling program offering several different options for companies and organizations wanting organic lip balm that can be used for resale, gifting or promotion.

“With the success of our brand in the last couple of years, an enormous amount of interest came from companies all around the world wanting a premium quality organic lip balm with their logo on it, stated Steve Shriver, Eco Lips president.

According to Shriver, the company offers competitive pricing, low minimum orders and the highest quality lip balm in the industry. In addition, Eco Lips offers its customers peace-of-mind by donating 1 percent of profits to environmental non-profits and carbon offsets to those who are interested. Special programs for small, independent stores are available offering low minimum deals on stock formulas, he said.

 ”Our sole focus has always been lip balm and with years of experience under our belts, we are ramping up our production capacity to meet the need of our growing brand and the demand for Eco Lips promotional lip balm,” Shriver said. “Private label has been thought to be difficult and expensive; we have changed that myth by making it easy and affordable for organizations everywhere.”

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