BEAUTY CARE

L’Oreal hits the Texas State Fair with beauty and skin care for all ages

BY Antoinette Alexander

DALLAS L’Oreal Paris has brought its Color Space to the Texas State Fair, which runs until Oct. 19.

The Color Space is a 5,000-square-foot beauty pavilion, executed by Legacy Marketing Partners in Chicago, which offers men, women and children the ultimate beauty experience.

The Color Space features a skincare lab, cosmetic area, pro-manicure bar, a hair care zone and hair color alley. By visiting the various areas, men, women and children can learn about the latest trends and products from L’Oreal.

The pavilion also features a Truelight Pod, which recreates specific lighting environments so visitors can see how lighting in daylight, office and the bathroom impacts how they look and learn what shades work with their coloring.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Axe brand men’s care extends into hair products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for guys is expanding its portfolio with the launch of a new hair care line dubbed Axe Hair.

The collection includes several Axe shampoos, including Axe De-Glue Shampoo Plus Scrub with rock crystals to remove product build up in the hair; Axe De-Poof Shampoo to deflate hair; and Axe Anti-Dandruff Shampoo Plus Conditioner with zinc-based dandruff control.

The line also includes Axe Conditioner and Axe styling products. Styling products include Axe Messy Look Paste, Axe Spiked-Up Look Putty, Axe Clean-Cut Look Pomade and Axe Shaggy Look Cream.

Starting in December, Axe Hair will be available at most food, drug, club and mass outlets. The shampoos and conditioner are priced at $4.99 each. The styling aids are priced at $6.99 each.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

‘Dancing with the Stars’ judge endorses Listerine whitening system

BY Antoinette Alexander

MORRIS PLAINS, N.J. Looking to promote its new Listerine Whitening Vibrant White Pre-Brush Rinse and Listerine Whitening Pen, the brand has teamed up with “Dancing with the Stars” judge Carrie Ann Inaba.

“With the new fall season of ‘Dancing with the Stars’ kicking off, I’m busier than ever and always looking for products that are easy, convenient and effective. White teeth are especially important during the live shows, and incorporating Listerine Whitening into my daily routine is a simple way to achieve results,” stated Inaba, who is a consultant to Johnson & Johnson Healthcare Products division of McNeil-PPC.

The new Listerine Whitening Vibrant White Pre-Brush Rinse is a multi-action rinse that provides whiter and brighter teeth, according to the company. The rinse has extra whitening power plus polyphosphates to help prevent stains. It also helps fight plague buildup and controls tartar.

The Listerine Whitening Pen provides the benefit of on-the-go whitening. According to the company, users will see, in two weeks, a noticeable difference in the whiteness of their teeth. To use, pop off the cap and apply a thin layer of whitening gel to the front surface of each tooth. The sponge-tip pen allows for targeted application so users can whiten surfaces of teeth that require special attention.

Listerine Whitening Vibrant White Pre-Brush Rinse has a suggested retail price of $6.15. The Listerine Whitening Pen has a suggested retail price of $12.99.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?