BEAUTY CARE

L’Oreal hits the Texas State Fair with beauty and skin care for all ages

BY Antoinette Alexander

DALLAS L’Oreal Paris has brought its Color Space to the Texas State Fair, which runs until Oct. 19.

The Color Space is a 5,000-square-foot beauty pavilion, executed by Legacy Marketing Partners in Chicago, which offers men, women and children the ultimate beauty experience.

The Color Space features a skincare lab, cosmetic area, pro-manicure bar, a hair care zone and hair color alley. By visiting the various areas, men, women and children can learn about the latest trends and products from L’Oreal.

The pavilion also features a Truelight Pod, which recreates specific lighting environments so visitors can see how lighting in daylight, office and the bathroom impacts how they look and learn what shades work with their coloring.

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Axe brand men’s care extends into hair products

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Axe brand for guys is expanding its portfolio with the launch of a new hair care line dubbed Axe Hair.

The collection includes several Axe shampoos, including Axe De-Glue Shampoo Plus Scrub with rock crystals to remove product build up in the hair; Axe De-Poof Shampoo to deflate hair; and Axe Anti-Dandruff Shampoo Plus Conditioner with zinc-based dandruff control.

The line also includes Axe Conditioner and Axe styling products. Styling products include Axe Messy Look Paste, Axe Spiked-Up Look Putty, Axe Clean-Cut Look Pomade and Axe Shaggy Look Cream.

Starting in December, Axe Hair will be available at most food, drug, club and mass outlets. The shampoos and conditioner are priced at $4.99 each. The styling aids are priced at $6.99 each.

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Head & Shoulders names spokesman for Hispanic consumers

BY Antoinette Alexander

CINCINNATI Procter & Gamble’s Head & Shoulders hair care brand has named stylist Antonio Rosales as the brand’s first spokesperson and ambassador for the U.S. Hispanic market.

This fall, Rosales will join Head & Shoulder’s global stylist Ben Skervin, who has served as the only stylist for the brand at the global level.

As part of the partnership, Rosales will launch a scalp care blog through the revamped Head & Shoulders Spanish Web site, located at www.amatucabello.com. The blog features topics ranging from seasonal scalp care to new looks.

We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio’s expertise and enchanting charisma we expect to make a lasting connection with our consumers,” stated Hernan Lopez, assistant brand manager for Head & Shoulders.

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