L’Oreal hits the Texas State Fair with beauty and skin care for all ages
DALLAS L’Oreal Paris has brought its Color Space to the Texas State Fair, which runs until Oct. 19.
The Color Space is a 5,000-square-foot beauty pavilion, executed by Legacy Marketing Partners in Chicago, which offers men, women and children the ultimate beauty experience.
The Color Space features a skincare lab, cosmetic area, pro-manicure bar, a hair care zone and hair color alley. By visiting the various areas, men, women and children can learn about the latest trends and products from L’Oreal.
The pavilion also features a Truelight Pod, which recreates specific lighting environments so visitors can see how lighting in daylight, office and the bathroom impacts how they look and learn what shades work with their coloring.
Listerine reintroduces Agent Cool Blue pre-brush rinse
MORRIS PLAINS, N.J. Listerine, of Johnson & Johnson Healthcare Products division of McNeil-PPC, has reintroduced its Listerine Agent Cool Blue pre-brush rinse for children.
The new formulation has an enhanced preservative system that replaces the product voluntarily recalled in April 2007 after determining the previous preservative system was not adequate. The alcohol-free formulation is geared toward children aged 6 and older.
“We’re proud to bring back a reformulated Listerine Agent Cool Blue that features an enhanced preservative system and that has undergone rigorous quality assurance testing, as we know parents and dental professionals valued its role in improving children’s oral care routines,” stated Kathy Weber, vice president of Oral Care for J&J Healthcare Products division of McNeil-PPC.
The product, available in Glacier Mint and Bubble Blast flavors, engages children in their oral care routine by temporarily tinting teeth blue so they pay more attention to cleaning their teeth. The product has a suggested retail price of $5.29.
Head & Shoulders names spokesman for Hispanic consumers
CINCINNATI Procter & Gamble’s Head & Shoulders hair care brand has named stylist Antonio Rosales as the brand’s first spokesperson and ambassador for the U.S. Hispanic market.
This fall, Rosales will join Head & Shoulder’s global stylist Ben Skervin, who has served as the only stylist for the brand at the global level.
As part of the partnership, Rosales will launch a scalp care blog through the revamped Head & Shoulders Spanish Web site, located at www.amatucabello.com. The blog features topics ranging from seasonal scalp care to new looks.
We are very happy to have Antonio onboard as we recognize our Hispanic consumers have unique hair care and styling needs. With Antonio’s expertise and enchanting charisma we expect to make a lasting connection with our consumers,” stated Hernan Lopez, assistant brand manager for Head & Shoulders.