BEAUTY CARE

L’Oreal gets colorful with Essie deal

BY DSN STAFF

NEW YORK —In a move to bolster its share in the nail color and care market, L’Oreal USA is looking to acquire the Essie cosmetics business, a nail brand that today boasts more than 300 shades and is available in more than 250,000 salons and spas in 95 countries.

Financial terms of the deal were not disclosed. The acquisition, which is subject to regulatory approval, is expected to be completed within 60 to 90 days.

Essie Weingarten founded Essie Cosmetics in 1981. Based in Astoria, N.Y., the company’s portfolio includes nail colors, treatments, accessories, spa products and lip glosses. Essie’s net sales through the last 12 months were $28 million.

“This strategic acquisition will enable L’Oreal to increase our share in the nail color and care market, which has seen significant growth year over year,” stated Frederic Roze, president and CEO of L’Oreal USA. Wein garten and Max Sortino, CEO of Essie, will continue to play a pivotal role under a multiyear agreement.

“It’s a perfect match,” Weingarten stated. “This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger. With Max and me as part of the team, we will be able to provide our customers with a greater level of service as we take the brand to new heights.”

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Almay names Kate Hudson global brand ambassador

BY Antoinette Alexander

NEW YORK Revlon has announced that its Almay brand has named Kate Hudson as its newest global brand ambassador.

Hudson will be the face of new and existing Almay products and will appear in global multi-media campaigns that include television, print, in-store and Web placements.  Her first television and print campaign for the brand is set to debut later this year.

“We are thrilled to welcome Kate to the Almay family. She is smart, confident and vivacious. Her energy and youthful spirit are contagious — Kate is a perfect ambassador for the Almay brand,” stated Revlon president and CEO Alan T. Ennis.

In addition to being featured in upcoming global advertising campaigns, Hudson will be involved in various company-sponsored philanthropic and fundraising events.

She will represent the brand at the Almay Rainforest Concert on Thursday, May 13th at Carnegie Hall in New York City. The concert benefits The Rainforest Foundation, founded by Sting and Trudie Styler to support indigenous and traditional people of the world’s rainforests in their efforts to protect their environment.

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Alba Botanica to roll out Natural Acnedote

BY Antoinette Alexander

NEW YORK Alba Botanica will be shipping in June its new acne-fighting collection, dubbed Natural Acnedote.

The line is formulated with 2% salicylic acid and promises to help keep the skin clear, clean, shine-free and nourished. Products in the collection include:

  • Natural Acnedote deep pore wash ($9.95)
  • Natural Acnedote deep clean astringent: Eradicates excess oil and unclogs pores to reduce breakouts in eight hours ($9.95)
  • Natural Acnedote oil control lotion: An oil-free zit-zapping lotion to help keep skin looking shine-free all day ($14.95)
  • Natural Acnedote invisible treatment gel: A fast-acting, quickly-absorbing gel that helps reduce inflammation on contact and starts to deliver clearer skin in four hours ($9.95)
  • Natural Acnedote face & body scrub: A foaming, acne-fighting scrub that is tough on backne but gentle enough for daily facial cleansing. It is infused with finely ground walnut shells to scrub away oil, dirt and pore-plugging dead skin cells while 2% salicylic acid helps fight breakouts ($9.95)

Alba Botanica products are sold at CVS, Target, Whole Foods Markets and natural foods stores.

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