BEAUTY CARE

L’Oreal committed to being green

BY Antoinette Alexander

NEW YORK In conjunction with the celebration of Earth Day on April 22, L’Oreal renewed its commitment to reducing environmental impact and resource use by setting green goals and promoting an eco-responsible business model.

“At the dawn of the 21st century, the world’s leading beauty company needs to be an authentic example in terms of sustainable development. This long-term, self-imposed commitment sets the bar high and we intend to put all our forces behind it to ensure that we rise to the challenge,” stated Jean-Paul Agon, CEO of L’Oreal.

In the field of sustainable development, L’Oreal has established three long-term environmental 2005-2015 targets for its factories and warehouses: Reduce greenhouse gas emissions, reduce water use per unit of finished product and reduce waste generated per unit of finished product.

Over the past year, the beauty company has reduced total CO2 emissions by 6.6% (-11.5% since 2005), reduced water use per finished product by 3.8% (-13% since 2005) and reduced water per finished product by 0.5% (-10.1% since 2005) while increasing its recycling rate to 95%.

In addition, L’Oreal stated that it makes use of several different internationally recognized environmental, occupational health and safety management systems including ISO 14000 and OHSAS 18000. The company stated that it is committed to “an eco-responsible approach focused on understanding all the impacts of its business and considers all stages in the research process and selection and procurement of raw materials, from dialogue with the suppliers to the end of the life of the finished products.” The company noted that this approach “demonstrates a new step in fulfilling L’Oreal’s commitment to address the environment expectations of consumers” worldwide.”

For these accomplishments and others, the beauty company has been recognized as one of the 100 most sustainable companies by Innovest and Corporate Knights in 2008 and 2009.

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L’Oreal Paris celebrates female empowerment with 4th annual Women of Worth

BY Allison Cerra

PARIS L’Oreal Paris is continuing its long-standing commitment to support women’s inner beauty through the fourth annual Women of Worth grassroots awards program.

Beginning April 20, consumers were invited to visit the L’Oreal Paris Women of Worth online community at www.womenofworth.com, to nominate a woman whose service and dedication to volunteerism are making a difference. In addition to nominating women enriching their communities, visitors to the site will find helpful tips on how to get involved in local and national volunteer organizations, and also have the opportunity to read and share inspiring personal stories of worth and empowerment. Nominations are open through July 13 at www.womenofworth.com.

The Women of Worth initiative, which honors and awards women from across the country for their inspiring volunteer achievements and outstanding commitment to community service, was created to bring the L’Oreal Paris iconic brand philosophy, “Because I’m Worth It,” to life, and furthers L’Oreal Paris’ ongoing commitment to female empowerment.

A Woman of Worth is an inspiring volunteer, a confident woman who is dedicated to making a difference in the lives of others and embodies the heart and spirit of the L’Oreal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes, and a matching donation will be made on their behalves to the Ovarian Cancer Research Fund, L’Oreal’s charitable partner since 1997.

One National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com.

“We at L’Oreal Paris are honored and delighted to be celebrating the achievements of real women whose incredible volunteer work has made a significant difference in their communities,” said Karen Fondu, president of L’Oreal Paris. “They have seen the obstacles that are facing so many during these challenging times and have empowered themselves and others to make a positive impact. By harnessing the power of service, these incredible women are helping us all to achieve our common goals.”

For more information about the Women of Worth Program and to nominate a woman in your community, please visit www.womenofworth.com.

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Aveeno announces winner of design competition

BY Allison Cerra

SKILLMAN, N.J. In celebration of Earth Day, Aveeno announced the winner of the Aveeno Envirosax Design Competition, hosted by Aveeno and the Fashion Institute of Technology.

Students at the college were invited to create a limited-edition print for an eco-conscious Envirosax reusable bag to benefit Global Green USA, which supports the fight against global climate change and the creation of green buildings and cities within the United States.

The winning design, created by FIT student Jeff Tsui, will be available to the first 1,000 people that log on to www.aveeno.com/jubilance at 12:00 p.m. EST on April 22. Consumers will receive the special edition, organic cotton reusable bag, plus a sample of the new Aveeno Nourish+ hair care collection. For every bag given away, Aveeno will make a $10 donation to Global Green USA.

“Aveeno has always been committed to inspiring natural beauty in women and the world around us,” said Mike Marquis, group product director of Aveeno. “This contest and giveaway not only celebrates the beauty of nature, but also the importance of protecting the environment. Each bag given away will support global climate change, and hopefully will reduce the number of disposable shopping bags used.”

The limited edition, organic cotton Aveeno Envirosax reusable bag, as well as the winning designer, Jeff Tsui, are unveiled in ELLE magazine’s eco-conscious “Blue Issue,” on newsstands now. For more information, visit www.aveeno.com/jubilance.

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