BEAUTY CARE

L’Oreal committed to being green

BY Antoinette Alexander

NEW YORK In conjunction with the celebration of Earth Day on April 22, L’Oreal renewed its commitment to reducing environmental impact and resource use by setting green goals and promoting an eco-responsible business model.

“At the dawn of the 21st century, the world’s leading beauty company needs to be an authentic example in terms of sustainable development. This long-term, self-imposed commitment sets the bar high and we intend to put all our forces behind it to ensure that we rise to the challenge,” stated Jean-Paul Agon, CEO of L’Oreal.

In the field of sustainable development, L’Oreal has established three long-term environmental 2005-2015 targets for its factories and warehouses: Reduce greenhouse gas emissions, reduce water use per unit of finished product and reduce waste generated per unit of finished product.

Over the past year, the beauty company has reduced total CO2 emissions by 6.6% (-11.5% since 2005), reduced water use per finished product by 3.8% (-13% since 2005) and reduced water per finished product by 0.5% (-10.1% since 2005) while increasing its recycling rate to 95%.

In addition, L’Oreal stated that it makes use of several different internationally recognized environmental, occupational health and safety management systems including ISO 14000 and OHSAS 18000. The company stated that it is committed to “an eco-responsible approach focused on understanding all the impacts of its business and considers all stages in the research process and selection and procurement of raw materials, from dialogue with the suppliers to the end of the life of the finished products.” The company noted that this approach “demonstrates a new step in fulfilling L’Oreal’s commitment to address the environment expectations of consumers” worldwide.”

For these accomplishments and others, the beauty company has been recognized as one of the 100 most sustainable companies by Innovest and Corporate Knights in 2008 and 2009.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

New Degree Women Fine Fragrance Collection provides luxury at a great price

BY Allison Cerra

CHICAGO While it’s been well-documented that women have been cutting back on everything from clothing to grocery bills in the current economy, a new fragrance line has launched to help women find ways to enjoy luxury without breaking the bank.

New Degree Women Fine Fragrance Collection, which features a line of body mists and matching anti-perspirants, combining long-lasting, sophisticated scents with 24-hour wetness and odor protection, and providing everyday luxury for women on the move.

To help women find ways to have it all, the new Degree Women Fine Fragrance Collection is partnering with actress and fashion guru Lindsay Price, star of NBC’s “Lipstick Jungle.”

Price is passionate about showing women how to be smart shoppers and spenders, and will share how they can indulge in those must-haves that keep them looking and feeling good without breaking the bank.

“I’ve learned that knowing when to save and when to splurge is key to savoring everyday luxuries,” Price said. “It’s important to realize how to adjust — not abandon — indulgences, by looking for smarter ways to spend and treat ourselves.”

Degree Women Fine Fragrance Collection is available in three extraordinary scents: Delicious Bliss, Sexy Intrigue and Classic Romance. In fragrance sniff tests, more women preferred the Collection over a top-selling fine fragrance, based on a sample of 100 participants.

To celebrate the launch of the collection, Degree Women will make an in-kind donation to Dress for Success, an international non-profit organization that provides professional attire, a network of support and the career development tools to help disadvantaged women thrive in work and in life. The donation will help promote economic independence and make a lasting impact on women nationwide.

Degree Women Fine Fragrance Collection, featuring anti-perspirants and matching body mists, are available in the deodorant aisle at mass market retailers nationwide for an average retail price of $3.99 for deodorant (3 fl. oz.) and $3.99 for body mists (2.6 oz.). For more information and tips for finding everyday luxury for less, visit www.DegreeWomen.com.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Procter & Gamble announces organizational changes

BY Allison Cerra

CINCINNATI Procter & Gamble has announced that its president of global prestige products will be stepping down from his post after more than 28 years of service.

Hartwig Langer, president global prestige products, will retire effective Jan. 1, 2010. He will step down as division president on July 1, 2009, but will continue to serve in a special assignment to ensure a smooth transition, reporting to Ed Shirley, vice chairman of global beauty and grooming, until his retirement.

Under Mr. Langer’s leadership, P&G fine fragrances has become one of P&G’s fastest-growing and successful businesses. Today, P&G global prestige products is one of the world’s largest prestige fragrance businesses globally with many of the largest, most desirable brand names in the industry, such as Hugo Boss, Lacoste, Dolce & Gabbana and Gucci. In total, P&G has 23 prestige brands.

“Hartwig has been a game-changing leader and strategist,” said Shirley.  “He has succeeded by turning the industry’s conventional business model on its head by challenging the industry paradigm that being in touch with the consumer would not yield fresh insights in an industry dominated by creative individuals.  He has left an enduring legacy at P&G and in the beauty industry.”

Patrice Louvet, VP future strategy & growth, global prestige products, has been elected president, global prestige products, succeeding Langer.  Louvet will report to Shirley, and will continue to be located in Geneva, Switzerland.

“Patrice Louvet is the right leader to succeed Hartwig. He is well-positioned to sustain and strengthen the growth of P&G Prestige where he has been serving as vice president – future strategy and growth for some time,” Shirley said.  “With more than 20 years experience in the company, and 15 years in beauty, he has successfully led several of P&G’s businesses in multiple regions. He is a cosmopolitan leader with experience in Europe, Asia and North America.  And, he is a beauty expert whose experience in skin, hair and color cosmetics will help us further grow our Prestige Beauty business on the strong foundations in place today.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?