BEAUTY CARE

L’Oreal commits to keeping eco-friendly in new report

BY Antoinette Alexander

NEW YORK L’Oreal has published its fifth annual sustainable development report, confirming its commitment to reducing energy and water consumption, waste and CO2 emissions. The report also highlights several company initiatives to operate “as a responsible and accountable global citizen.”

“Values such as integrity, responsibility and respect for people and the environment have been a key part of L’Oreal’s DNA from the early days,” stated Francis Quinn, director of sustainable development. “We believe, as a leader in our industry, we need to be an authentic model for sustainability and we intend to set the bar high and work hard to meet the challenge.”

According to the beauty company, its focus and annual sustainability audit centers around seven key areas: economic affairs, environment/health/safety, research and development, supply chain relations, employee relations, consumer relations and community engagement. In each area, the company has adopted best practices and set measurable goals for the organization to achieve.

Some notable achievements, according to L’Oreal, include:

  • Environment performance: Reduction in CO2 emissions -23%, energy consumption-17%, water consumption -25% and waste -26% per finished product since 2003.
  • Research: Receives international scientific validation for skin sensitivity testing using proprietary SkinEthic RHE as an alternative to animal models.
  • Eco-Minded Product Stewardship: Develops biodegradable, “cradle to cradle” certified products like Kiehl’s Since 1851 Aloe Vera Liquid Body Cleanser.
  • Serving the Wider Community: Distributes more than $25 million to causes and programs which make science more accessible to women (For Women in Science); make education more widely available (Hairdressers Against Aids); and restore dignity and confidence (Look Good-Feel Better).

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P&G to sponsor U.S. Olympic speed skater

BY Antoinette Alexander

DALLAS Procter & Gamble is sponsoring U.S. Olympic speed skater Allison Baver at the upcoming 2010 Winter Olympics in Vancouver, Wilhelmina International announced on Monday.

Wilhelmina Sports, which is a division of Wilhelmina International, represents Baver.

Baver will be aligned with P&G beauty brands including CoverGirl, Olay, Olay Quench, Pantene, Secret and Venus, and will be fully integrated across numerous marketing channels, including advertising, public relations, in-store merchandising, mobile, digital and direct mail.

Baver is one of six athletes with whom P&G has announced marketing alliances for the 2010 Winter Olympics to date.

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Inter Parfums inks deal with Jimmy Choo

BY Antoinette Alexander

NEW YORK Inter Parfums has signed a licensing deal with luxury goods company Jimmy Choo to create, develop and distribute fragrances under the Jimmy Choo brand.

“This relationship with Jimmy Choo offers a perfect fit with our strategy of expanding our brand portfolio to include new universes and represents an important milestone in the company’s development. This brand possesses the quintessential qualities to ensure the ambitious development of fragrance lines that will be supported by significant advertising commitments over the coming years,” stated Jean Madar, chairman and CEO of Inter Parfums.

Added Tamara Mellon, founder and president of the iconic British brand, “It has always been my vision to fully accessorize the woman, and fragrance is an integral part of the modern wardrobe. Through our association with Inter Parfums, I look forward to bringing this important aspect of my vision to life.”

Founded by Mellon in 1996, Jimmy Choo was acquired by TowerBrook Capital Partners, the international private equity firm, in February 2007.

Today, the brand encompasses a complete lifestyle accessory brand with women?s shoes, handbags, small leather goods, sunglasses and eyewear. From its original base in the United Kingdom and United States, the Jimmy Choo store network now encompasses more than 100 locations in 32 countries.

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