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L’Oréal to acquire Niely Cosmeticos in Brazil

BY Antoinette Alexander

PARIS — L'Oréal has signed an agreement to acquire Brazil’s Niely Cosmeticos, an independent hair coloration and hair care company.

Financial terms of the deal, which is subject to the usual regulatory approvals, were not disclosed.

Founded in 1981 by Daniel Fonseca de Jesus, Niely Cosmeticos generated net revenue of 405 million Brazilian Reals (140 million euros) in 2013.

Niely Cosmeticos group has two main brands: Cor & Ton for hair coloration and Niely Gold for shampoos and care. Niely Cosmeticos products are widely distributed throughout retailers and wholesalers, supermarkets, pharmacies and perfumery chains. Furthermore, Niely Cosmeticos has industrial and logistical facilities in Nova Iguaçu, in the State of Rio.

"The acquisition of Niely Cosmeticos is a strategic move for L'Oréal in Latin America and Brazil, one of the biggest and fastest-growing hair color and hair care markets in the world where consumers have a long tradition of beauty and demanding expectations" said Frédéric Rozé, EVP of L'Oréal in charge of the Americas.

Didier Tisserand, president of L'Oréal Brazil, added, "We are thrilled to welcome Niely to the L'Oréal group. Niely benefits from an excellent position and high penetration of the growing Brazilian middle class, and as such will positively complement the products offered by our Consumer Products Division in Brazil."

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Family caregivers provide majority of assistance to the 18 million seniors who need help with daily living

BY Michael Johnsen

ANN ARBOR, Mich. — About 70% of seniors getting help with daily activities received that assistance from family, friends and other unpaid caregivers, while the remaining 30% received paid care, according to a new study from the University of Michigan and the Urban Institute.
 
Nearly all older adults had at least one potential informal care network member — family or household member, or close friend — and the average network size was four people.
 
Among those receiving help, one in four lived in either a supportive care setting (15%) or a nursing home (10%). Nearly half of older adults – 18 million people — have difficulty or get help with daily activities.
 
"Although 51% reported having no difficulty in the previous month, 29% reported receiving help with taking care of themselves or their households or getting around," stated U-M researcher Vicki Freedman, co-author of the report with the Urban Institute's Brenda Spillman. "And another 20% said they had difficulty carrying out these activities on their own."
 
Unmet needs, especially among those receiving paid assistance, were sizable, according to the authors. "Among the 18 million who had difficulty or received help, 30% had an adverse consequence in the last month related to unmet need," said Spillman. "Among community residents with a paid caregiver, the figure was nearly 60%."
 
Researchers from the University of Michigan and the Urban Institute analyzed data from a national sample of older adults drawn from Medicare enrollment files. In all, 8,245 people were included in the 2011 the National Health and Aging Trends Study. The analysis was published in the current (September 2014) issue of the Milbank Memorial Quarterly.
 
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CRN seeks to get multivitamin recommendation in the 2015 Dietary Guidelines

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Friday asked that the Nutrition Guidance and Analysis Division of the Center for Nutrition Policy and Promotion include in its 2015 dietary guidelines a recommendation that consumers supplement their healthy diet with a multivitamin. 
 
A subcommittee of the 2015 Dietary Guidelines Advisory Committee recently concluded that Americans do not meet recommended levels for vitamins A, D, E, C, folate, calcium, magnesium, potassium and fiber and that many women do not meet recommended intake levels for iron. 
 
"CRN advocates that a multivitamin/mineral (MVM) and other dietary supplements provide a no-calorie, low cost, convenient way to fill the aforementioned nutrient gaps when  nutrient recommended intakes are not first met through the consumption of food," the association stated in a letter Friday. "CRN suggests that the 2015 Dietary Guidelines can improve the nutrient adequacy of Americans by including a  recommendation that the general population may consider taking MVM when micronutrient intake is not first met through food."
 
Citing consumer surveys, CRN reported that most supplement users report their reasons for using supplements are for overall health and to fill nutrient gaps, and that supplement use is associated with health food choices. 
 
The fifth meeting of the 2015 Dietary Guidelines Advisory Committee is scheduled for Sept. 16 to 17.
 
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