Looking for innovation in nail
“The sluggish nail polish market is going the way of mascara, as manufacturers innovate in brush technology to improve product performance,” stated research firm Euromonitor International in a recent research report.
According to Euromonitor, at $3.3 billion globally, nail products experienced a compound annual growth rate of less than 2 percent between 2001 and 2006. Nail polish accounts for 75 percent of nail product sales and is forecast to see a compound annual growth rate of just 1 percent to $2.7 billion between 2006 and 2011. Given the sluggish growth, manufacturers are returning to the drawing board to find ways to generate new interest among beauty shoppers.
One such example is Del Laboratories. The company, which was recently acquired by Coty, has formed a licensing deal with Borghese to bring to mass a line of Borghese nail, hand and foot care products. One key feature that makes the new nail lacquers unique is a new dual-curve tip brush that is custom designed to hug the shape of the nail.
The range of 48 shades, inspired by the hues of the Italian landscape and culture, have a suggested retail price of $8 each. To read more about the partnership between Del and Borghese, see page 93.
Meanwhile, Del’s Sally Hansen brand is thinking outside of the bottle and is rolling out for 2008 the new Color Quick Fast Dry Nail Color Pen. It is a pen that dispenses nail color directly on a brush, making nail color application easy anytime, anywhere. The pens, available in such shades as clear opal, sheer beige and hot pink, retail for $7.95 each.
In a similar move, OPI Products recently rolled out, under its Nicole by OPI brand, Nic’s Sticks Paint & Go Nail Lacquer pens. The fast-drying formula, housed in a pen with a brush tip, is available in 24 shades.
Other nail care companies likely will follow suit and develop similar technology.
“New brush technology offers color cosmetics brands new scope to revive sales of nail polish. It may not convince consumers who prefer the natural look, but it could appeal to those who are not willing to invest the time or money in salon manicures,” Euromonitor stated. “Such innovation is unlikely to help nail polish exceed current lackluster forecasts, but it could generate new interest in what has been a market marked by low innovation.”
In other nail care news, Deborah, an Italian beauty firm, is reportedly entering the U.S. mass market in March with its nail care line Nail Space. According to published reports, the company is launching a test at 250 Wal-Mart stores in mid-March.
Meanwhile, Pacific World has several new items planned for first quarter 2008. Building on the success of its French Tip Pen Kit under the Nailene brand, the company now is offering the pen in pearl pink and pearl white shades and is selling the pen as a stand-alone product for $4.99.
Also under the Nailene brand is the new Nail Couture. These products are base coat colors on French tip nails but offer a twist with some color and design on the French tip.
The company has undoubtedly experienced success with its trendy and fun Girlie Girl Nails and Fing’rs Edge products for the younger consumer, and now is looking to launch Color Crush. Color Crush features 36 nails, 24 of which are solid nails and the remainder designed accent nails.
As previously reported by Drug Store News, the company, which inked a licensing deal with MGA to license the Bratz brand of artificial nails, is rolling out a full launch at retail for 2008.
Pacific World also is repositioning the nails under the Revlon brand into a “Color Allure” positioning. It also is updating the packaging and updating the shades to stay in line with the latest fashion trends.
Report says Tesco looking at expansion in Chicago
CHICAGO Tesco is looking to roll out Fresh & Easy Neighborhood Markets in the Chicago area, according to a report in the Chicago Sun Times.
The newspaper attributed the report to a “knowledgeable source” and said Tesco could offer the Chicago area something “unique because of its strong offering of prepared foods, packaged perishables and selection of produce, meat and bakery.”
Tesco has not commented on the report and has said it plans to expand on the West Coast in 2008, opening stores in California, Nevada and Arizona. The chain opened its first store in December and plans to have up to 50 Fresh & Stores open by the end of February.
Lubin promoted to Walgreens vp and new second position
DEERFIELD, Ill. Walgreens today promoted Steven Lubin to divisional vice president and the new position of general manager of marketing for non-mainland operations. In his new role, Lubin will ensure the company’s marketing meets the needs of customers in Puerto Rico and Hawaii.
As general manager of marketing for Puerto Rico, Lubin spent the past three years living on the island. He is relocating back to the company’s Deerfield, Ill., headquarters for his new duties.
“Steve was a huge asset in Puerto Rico as we worked to better meet the unique needs of our island customers,” said Walgreens chairman and chief executive officer Jeffrey Rein. “He also was invaluable as we opened our first Hawaii store last year, quickly grasping what Hawaiian customers want in a drug store and working with a Walgreens team to buy from many local vendors. Steve’s a big part of our early, strong success in Honolulu.”
Lubin joined the company in 1970 as a stock clerk in Chicago while attending college. He managed several Chicago-area stores before moving into Walgreens’ purchasing department in 1980. He was promoted to a divisional merchandise manager in 1988 and to general manager of marketing for Puerto Rico in 2004.