BEAUTY CARE

Loma Lux Laboratories gets a makeover

BY Antoinette Alexander

CLEVELAND — Loma Lux Laboratories has unveiled new packaging that spotlights its patented, natural mineral technology formulations that, according to the company, have been clinically validated and dermatologist-developed to relieve the skin inflammatory disorders of acne, eczema and psoriasis.  

Loma Lux products are taken internally to help attack skin disorders at their source, gently stimulating the body’s own recovery response. The complete Loma Lux Laboratories line up includes:

•    Loma Lux Acne Pill helps relieve all types of acne. It is designed for all ages and has a suggested retail price of $19.99 for a 60 count;
•    Loma Lux Eczema Pill helps relieve itch for adults and children. It has a suggested retail price of $19.99 for a 60 count; and
•    Loma Lux Psoriasis to relieve itching, redness and scaling. It has a suggested retail price of $29.99 for 8 fluid ounces.
 

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Study: Nearly half of consumers tuning out old-fashioned brand strategies

BY Antoinette Alexander

SAN MATEO, Calif. — In a recent survey of more than 2,200 consumers worldwide, more than half of respondents said that they are highly annoyed by the way brands continue to rely on the old-fashioned strategy of repeatedly blasting generic advertising messages.

The poll, conducted by Marketo, a provider of marketing software and solutions, found that the two things brands should do to make advertising more appealing to their audience were to 1) show ads less often, and 2) make the content more personalized and relevant based on consumer behavior across other channels and interactions.

In addition, 78.6% of consumers said they are only likely to engage with a brand using coupons or other offers if those promotions are directly tied to how they have interacted with the brand previously. This can include sending offers via email, mobile or social media after they have visited a brand's website or tailoring communications based on products viewed or purchased. The poll was conducted in the United States, United Kingdom, France, Germany and Australia.

For years, campaigns have been crafted in isolation, often designed in silos with a specific digital channel in mind. For example, messages delivered to a consumer through a digital advertising campaign on Facebook often are not at all connected or consistent with her prior interaction with the company's website, emails, or other programs. As a result, it has been difficult for companies to have a two-way conversation with individuals with a single brand voice no matter where they are. To make matters worse, customers – flooded with thousands of marketing messages per day – have become increasingly frustrated with brands' inability to connect with them based on their interests, likes, or dislikes, according to the findings.

Earlier this year, Marketo introduced a solution to help brands tailor their digital advertising to an individual's behavior, allowing the messages to be customized based on the actions a person takes across a variety of channels, making it part of a single, consistent conversation.

Marketo's Ad Bridge solution allows brands to connect their customer data with ad-buying platforms to deliver targeted and personal ads across channels including the web, email, mobile and social media. 

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SoapBox Soaps, Global Beauty Care honored for new products at ECRM event

BY DSN STAFF

ATLANTA — SoapBox Soaps, an Alexandria, Va.-based provider of natural soaps, was the winner of this year’s Drug Store News Best New Product award for its Intense Hydration Body Lotion.

The award was presented during ECRM’s 2015 Skin, Bath, Cosmetics & Fragrances event held June 14 to June 17 in Atlanta, and was specifically for products in those categories. Global Beauty Care took the finalist slot for its So Fresh So Clean GROOVY Green Tea Wash-Off Mask.
 
The two products were selected from a dozen entries in the award program, samples of which were displayed in the ECRM hospitality area throughout the event. Buyers cast their votes based on product innovation and packaging.
 
SoapBox Soaps, run by CEO and co-founder David Simnick and president and COO Daniel Doll, is a “soap company with a mission.” For every soap product purchased, it provides clean water and sanitation initiatives all over the world and here in the United States. The company gives one bar of soap for every bar sold; one month of clean water for every liquid hand soap sold; and one year of vitamins for every body-wash sold.
 
But its products stand on their own, as evidenced by their selection for top honors at the event. In addition to its body lotion, SoapBox also offers soap bars made with shea butter and sea salt, liquid hand soaps, and body washes — both made with shea butter, aloe and jojoba oil.
 
Brooklyn-based Global Beauty Care, led by brothers Albert Savdie and Jack Savdie, uses advanced technology and quality ingredients to create a full line of innovative skin care products for women designed to help repair, replenish and strengthen compromised skin conditions, according to the company. Its skin care portfolio consists of make-up removers, facial cleansers, skin toners, age defying, exfoliating, blemish clearing and moisturizing products.
 
“We congratulate SoapBox and Global Beauty Care on their recognition at this year’s event,” said Josh Clyne, category development manager for ECRM’s HBC division. “It’s great to see our attendees’ continued success, and we are honored to help provide a platform for their growth via our events and relationships with trade media brands like Drug Store News.”
 

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