Logos are in the eye of the beholder
WHAT IT MEANS AND WHY IT’S IMPORTANT — Another story this week is a reminder of how important even the most subtle finesses of a corporate logo can be in the minds of the consumer.
(THE NEWS: Wegmans leaves ‘circle W’ to Walgreens. For the full story, click here)
The creator of the CVS/pharmacy logo died earlier this week. The story was a reminder of how powerful three letters and a ‘forward-slash’ can be. The now iconic logo was instrumental in the rebranding of the original Consumer Value Store as CVS, and what that meant in terms of the shift from a value-driven health and beauty aids/general merchandise store to a pharmacy. Today those three letters have become somewhat synonymous with the word "pharmacy" in the minds of consumers.
It also reminds DSN of another entertaining story about how the former super-regional chain known as Longs (now part of CVS) came to drop the apostrophe in its name: the signs were $50 cheaper without the punctuation mark, a savings founders Thomas and Joseph Long couldn’t pass up.
Report: Many Type 1 diabetics have other immune diseases
NEW YORK — Many children with Type 1 diabetes have other autoimmune disorders as well, according to published reports.
Citing findings in a recent study of nearly 500 children published in the journal Diabetes Care, Reuters reported that one-third of children with the disease — an autoimmune disorder in which the immune system attacks the cells of the pancreas — also have such disorders as celiac disease, autoimmune thyroid disease and a disorder of the adrenal glands called Addison’s disease.
For example, one-quarter of the children had antibodies related to thyroid disease, while one-eighth of those children had the disease; one-eighth of the children had the antibodies for celiac disease, while one-quarter of those children had the disease.
About 25.8 million Americans have diabetes, and Type 1 diabetes accounts for about 5% of all diagnosed cases in adults, according to the National Diabetes Information Clearinghouse, part of the National Institutes of Health.
United Water, NCPA encourage proper disposal of medications
HARRINGTON PARK, N.J. — United Water and the National Community Pharmacists Association on Thursday announced a partnership to encourage people throughout the United States to properly dispose of their unused or expired medications in an environmentally friendly manner.
A major part of the campaign will center around the NCPA’s website dedicated to the program — DisposeMyMeds.org — that directs people to their local independent pharmacy where they can drop off their unused medications.
"Some trace levels of pharmaceutical compounds have been detected in waterways throughout the world," stated Brent Fewell, VP environmental compliance at United Water. "With no technology available today to effectively remove prescription drugs from water, proper disposal is currently our only remedy." In addition to the DisposeMyMeds.org program, Fewell noted that United Water also is spearheading leading-edge research initiatives aimed at removing compounds from the water.
"The presence of pharmaceuticals in the nation’s water should come as no surprise," NCPA president Robert Greenwood said. "The old recommended method of getting rid of many medications had been to flush them down the toilet or pour them down the drain."
Greenwood explained that the conventional wisdom was to dispose of medicines by flushing them down toilets, rather than disposing of them in trash, to prevent them from falling into the wrong hands. "Now we realize the potential impact of some pharmaceutical compounds in our waterways and the new emphasis on an environmentally safer means of disposal," he said.