BEAUTY CARE

Local Rite Aid to host new Maybelline New York lip product launch

BY Michael Johnsen

NEW YORK Maybelline New York will be center stage on July 30 with the cast of Broadway’s “Chicago” to launch Maybelline New York’s new Color Sensational Lipcolor at the Rite Aid in Grand Central Terminal and outside under the Grand Central taxi stand at 43rd Street and Vanderbilt Avenue, Rite Aid announced Monday.

Highlighting the event will be live musical performances by the cast of Broadway’s “Chicago” under the Grand Central taxi stand at 3:30 and 4:30 p.m.

Professional makeup artists will provide lip-scriptions and help women identify their perfect lip shades and offer first come, first served mini sensational lipcolor makeovers at Rite Aid, 26 Grand Central Terminal, July 30, 8 to 10 a.m., 12 to 2 p.m. and 3 to 7 p.m. Makeup artists also will be outside under the taxi stand at Grand Central Terminal 3 to 7 p.m.

Visitors can enter to win free tickets to Broadway’s “Chicago,” with Maybelline New York giving away a free pair of tickets every hour between 3 and 7 p.m. Coupons for Maybelline New York’s Color Sensational Lipcolor, gift bags filled with sample size products and 50% off discounts for “Chicago the Musical” will also be available on a first come, first served basis.

“We’re thrilled to support the national debut of Maybelline New York’s Color Sensational Lipcolor with the lipcolor makeovers at our Grand Central Station Rite Aid store,” stated Judy Wray, Rite Aid category manager, cosmetics/ fragrances. “From the Chicago Dance Mob street team dressed in costume promoting the event inside and outside Grand Central Station to the street performances of the cast of Broadway’s ‘Chicago,’ this is a tremendously creative promotion that is sure to get some attention.”

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Dove makes waves with new body washes

BY Antoinette Alexander

ENGLEWOOD CLIFFS, N.J. Unilever’s Dove brand is releasing in August its new body washes with NutriumMoisture technology.

“For over 50 years, Dove has led innovations in the skin care industry and the introduction of NutriumMoisture technology continues that tradition,” stated K.P. Ananth, Unilever principal research scientist. “We are thrilled our extensive research and testing has allowed us to be the first brand to minimize lipid damage with a liquid cleanser in order to provide intensive moisturizing benefits that strengthen and smooth skin.”

According to the manufacturer, NutriumMoisture fuses the cleansing benefits of DEFI (Directly Esterified Fatty Isethionate) technology found in the Dove Beauty Bar with a new moisturizing complex that cares for surface skin 10 layers deep. Unlike other body washes, the technology takes a dual approach to healthy skin by preserving both proteins and lipids during cleansing.

According to a four-week clinical study, the new Dove Body Wash collection with NutriumMoisture has been shown to significantly reduce dryness and improve moisturization in three weeks, reverse dryness in one week and offer a more even skin tone, according to Unilever.

The Dove Body Wash collection with NutriumMoisture technology will be offered in Deep Moisture, Sensitive Skin and Gentle Exfoliating variants.

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Moore Unique Skin Care product smoothes out skin texture issues

BY Antoinette Alexander

HOUSTON Moore Unique Skin Care has announced the introduction of its newly-branded Eventone Glycolic Texturizer, formerly known as Toner Cream, to drug stores and retailers nationwide, including select Walgreens and CVS stores.

Formulated for men and women by dermatologist Milton D. Moore, M.D., Eventone Glycolic Texturizer is a formula designed to correct skin texture problems resulting from shaving and acne. Eventone also promises to minimize pores, treat fine lines and eliminate age spots.

Eventone Glycolic Texturizer, which retails for $9.99 for a three-month supply, is one in a line of several shaving products developed by Moore. The Moore Unique Shaving System has been, according to the company, clinically tested and shown to reduce severe skin irritation and the subsequent “razor bumps” experienced by men who shave facial hair and women who shave the underarms, legs and bikini areas.

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