HEALTH

Local American Red Cross to offer free pandemic flu seminar

BY Michael Johnsen

CLEVELAND In response to the Swine Flu Medical Emergency, the American Red Cross of Greater Cleveland will offer a free pandemic flu planning seminar from 8 to 10 a.m. this Thursday, April 30, at its headquarters at 3747 Euclid Ave. in Cleveland for businesses and community-based organizations.

A grant from the Occupational Safety and Health Administration is funding the Red Cross in educating businesses and community-based organizations about preparing for a pandemic flu event to help aid business sustainability. This special program is being piloted in 18 cities nationwide.

In the free seminar, participants will learn about free resources available should they choose to participate in the pilot program.

The American Red Cross will also offer for sale two important products that will help people resist the spread of Swine Flu. Germ Guard Personal Protection Packs contains supplies that effectively minimize exposure to airborne particles and germs. The 15-piece pack contains an N95 mask, alcohol cleaning wipes, vinyl gloves, sanitizing gel and a tissue pack. This pack retails for $9.95 plus tax.

A larger kit, which contains twice the supplies, retails for $13.95 plus tax. Both products will be available for sale at the seminar.

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NCPA, Roche Diagnostic team up with new online diabetic resource

BY Jim Frederick

ALEXANDRIA, Va. In an alliance with Roche Diagnostic, the National Community Pharmacists Association is giving its independent pharmacy members a new tool to expand their presence in the crucial market for diabetic care services and supplies.

NCPA has launched a new, online resource, dubbed the “Diabetes Supply Center,” through the organization’s Pharmacist e-Link. The Web site is designed to provide pharmacists with the information needed to serve patients with diabetes more effectively and make diabetic supplies a viable part of their business, according to the group.

The site helps pharmacists navigate the regulatory process for competitive bidding, accreditation or surety bonds, NCPA noted Monday. It also provides business tools, articles catering to pharmacists, news updates, expert opinion forums and a regular newsletter.

“Many independent community pharmacies are caught between the need to serve their patients with diabetes and navigating an excessive amount of government regulation and costs if they want to continue selling medical supplies such as diabetes testing strips,” said NCPA president Holly Whitcomb Henry. “NCPA is proud to partner with Roche Diagnostic to help community pharmacies better confront all of these challenges through the wide array of information found at the Diabetes Supply Center on Pharmacist e-Link.”

Added Luc Vierstraete, Head of Roche Diagnostic Care North America, ““The role of pharmacists continues to grow and evolve and Roche recognizes their important role in the health care community.”

An American Diabetes Association study in 2007 found 17.5 million people diagnosed with diabetes in America at a cost of $174 billion. The average patient spends approximately $2,500 at community pharmacies for diabetes medications and supplies.

For more information, visit http://www.pharmacistelink.com/accu-chek/.

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Momlogic.com, First Response launch Web series

BY Michael Johnsen

LOS ANGELES Momlogic.com, along with Church & Dwight and its fertilization, ovulation and pregnancy test brand First Response, on Friday launched the integrated marketing campaign Conception Diaries, a Web series that takes an intimate, first-hand look at the joys and frustrations of five women at different stages in their lives as they embark on the journey to conceive.

“Pregnancy planning can be a very anxious time in a woman’s life as there are lots of questions, hopes and fears”, stated Stacey Feldman, VP marketing on the First Response brand at Church & Dwight. “We are excited to be working with momlogic.com to empower these women with important information for their pregnancy journey.”

The series of personal video diaries and blogs will be posted live on momlogic.com, the Warner Bros. Women’s Digital Network, as well as a branded Conception Diaries microsite. Additional editorial content focused on a wide variety of pregnancy-related topics will offer readers information, tools they can download and online community groups.

“As we were creating the idea for momlogic.com’s Conception Diaries, we wanted this web series to be compelling to our target audience but also tailor this idea to fit the First Response brand,” stated Lisa Black, general manager of Warner Bros. Women’s Digitial Brands.

In addition, Conception Diaries features expert advice on pregnancy and pre-natal planning from momlogic.com OB/GYN Dr. Suzanne Gilberg Lenz and First Response Conception Counsel member Peter Ahlering.

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