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Living Essentials to support Special Operations Warrior Foundation with limited edition 5-hour Energy

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials, on Monday announced its support of military causes with the introduction of a new, limited edition cherry flavor of 5-hour Energy. From May 1 through July 31, 2014, Living Essentials will donate five cents from the sale of every specially marked red, white and blue bottle of cherry flavored 5-hour Energy to the Special Operations Warrior Foundation, a nonprofit organization that supports the military’s special operations forces and their families through college scholarships, family services and financial stipends.  

The minimum guaranteed donation is $75,000.

"We are honored that Living Essentials is sharing proceeds from sales of the limited edition cherry flavored 5-hour Energy shot with the SOWF," stated Vice Admiral and Navy SEAL (Ret.) Joe Maguire, president of the Special Operations Warrior Foundation. "This donation will go a long way toward supporting the families of America’s special operations troops and our wounded operators."

Since 1980, over 900 Special Operations personnel have lost their lives on operational missions or during intense training programs; and over 1,000 children survive these oft-unsung heroes.

"With over 140 students eligible for college each year, and 650 students in the pipeline for future scholarships, the Warrior Foundation’s financial need is approximately $125 million," Maguire said.

The SOWF has 139 students enrolled in colleges and universities across the country. In 2012, the organization provided $3.9 million in scholarship grants, financial aid and beneficiary support to families of fallen SOF personnel, and to wounded and hospitalized SOF personnel. 

"SOWF is a small organization that does tremendous work for America’s heroes and their families," commented Manoj Bhargava, founder, 5-hour Energy. "This program will not only raise money to SOWF’s efforts, but it will bring to light a cause that deserves much more attention."

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Pfizer teams up with actor Josh Duhamel for the Advil Relief in Action campaign

BY Michael Johnsen

MADISON, N.J. — Pfizer Consumer Healthcare on Monday teamed up with actor and active volunteer Josh Duhamel for the Advil Relief in Action campaign, which features the #ReliefinAction Pledge on Facebook and a Mobile Relief Center tour making approximately 100 stops throughout the country.

“Growing up, my family was always volunteering, so I learned early on the importance of communities coming together to help one another,” Duhamel said. "It wasn’t until I started organizing events for disasters in Haiti and Japan, and then again in my hometown of Minot, N.D., that I truly understood and appreciated the tireless and tough work of volunteers. To me, the Advil Relief in Action campaign means knowing that others are counting on you, and doing whatever it takes to help. That includes not letting pain get in the way of giving back.”

Partnering with Points of Light, Advil was an Official Sponsor of this year’s National Volunteer Week, which took place April 6-12. Josh Duhamel was on hand to kick off the Relief in Action campaign for National Volunteer Week by volunteering to help clean up Franz Sigel Park in the Bronx with New York Cares, an affiliate of Points of Light’s HandsOn Network, on the group’s annual New York Cares Day Spring.

Advil and Duhamel are also rallying consumers to commit to helping others by taking the #ReliefinAction Pledge on Facebook

To bring relief to active volunteers throughout 2014, Advil is conducting a cross-country tour of the Mobile Relief Center. With approximately 100 stops from smaller local efforts to large-scale volunteer events, the Mobile Relief Center Tour stops will have relief on hand with the Advil Wall of Relief featuring Advil product samples, water bottles and other products to provide relief to volunteers.

 

 

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New body lotion line to help support veterans

BY Antoinette Alexander

EL PASO, Texas — The creator of Merlot Skin Care and First Crush has unveiled a new skin care collection that not only aims to hydrate, heal and protect skin but to also make a difference in the lives of veterans. Enter Camo Cream.

With every purchase of Camo Cream, a portion of the sale goes toward Homes For Our Troops, a national nonprofit that works to build homes for post-9/11 injured veterans. Homes For Our Troops has built more than 160 homes nation wide, with plans to build dozens more.

"We’re very excited to be giving back in this unique way,” stated Wayne Beckley, founder of Camo Cream and the entrepreneur behind the First Crush and Merlot Skin Care brands. “We hope shoppers will be inspired to use their power to lend a hand while getting a great product in return."
 
Camo Cream’s fragrance-free formula has no parabens, is cruelty free and made in the United States. 


Camo Cream will be available in early summer. A 2-oz. tube is expected to retail for $4.99. Five different label designs will be available. 
 

 

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