HEALTH

Living Essentials relaunches 5-Hour Energy ecommerce site

BY Michael Johnsen

FARMINGTON HILLS, Mich. — Living Essentials on Friday announced the relaunch of the 5-hour Energy web store, Shop5hourenergy.com, which is fully stocked with gear and all varieties of the energy shot. The site also gives fans of the brand the opportunity to sign up for auto ship so they never have to look too far for their next 5-hour Energy shot.
 
"The updated version of the web store offers a number of benefits to our customers," said Melissa Skabich, Living Essentials' communications director. "Now they have easy access to every flavor and variety, including our limited edition shots, an expanded selection of high quality apparel and gear, and the option to have 5-hour Energy shots auto shipped right to their doorsteps."
 
To celebrate the launch, the company will gave away free t-shirts to the first 100 customers with orders totaling more than $25 as a thank you for visiting the web store. In addition, there will be new promotions every month.
 
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Reuters: Alibaba Group Holding preparing online pharmacy powerhouse in China

BY Michael Johnsen

SHANGHAI — Shares of Alibaba Health Information Technology nearly doubled last week after Chinese e-commerce firm Alibaba Group Holding consolidated its online pharmacy operations into the company in a deal valued at $2.5 billion, according to a Reuters report
 
According to the report, Alibaba Health will buy 100% of the online pharmacy operations from a wholly-owned subsidiary of Alibaba Group and another investor.
 
"We expect that this integration will enable Alibaba Group to build a healthcare ecosystem that can utilize e-commerce, big data and other technologies to improve the healthcare supply chain," said Daniel Zhang, Alibaba Group COO.
 
Reuters reported that while online pharmacies in China are currently restricted to the sale of OTC medicines, China is preparing to open its $161 billion prescription market to online pharmacy operators including Alibaba Health, JD.com and Walmart Stores. 
 
The deal is expected to be completed in the third quarter this year, Reuters reported.
 
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Chronic disease, cost of care expected to drive use of home-health technology

BY Michael Johnsen

BOULDER, Colo. — Consumers utilizing home-health technologies will increase from 14.3 million worldwide in 2014 to 78.5 million by 2020, according to a new report from Tractica released Monday. The market intelligence firm anticipates that medical monitoring, diagnosis, and treatment will be the largest application market during that timeframe, and will drive the deployment of a wide variety of connected health devices and software applications. Other key segments of this market are remote consultations, eldercare and health-and-wellness.
 
Home-health technologies are emerging as a distinct segment within the larger mobile and digital health market. The ability to remotely monitor patients with chronic conditions, utilize technology for improved eldercare, and conduct virtual physician consultations (eVisits) is being seen as a way to improve the efficiency and effectiveness of the overall healthcare system, as well as to improve patient outcomes. Meanwhile, home health devices and applications are leveraging the ubiquity of residential broadband networking and smartphones to help consumers manage health and wellness on an ongoing basis.
 
“Key factors driving interest in home healthcare technologies include rising healthcare costs, aging populations and a rise in the number of people living with chronic diseases,” said principal analyst Charul Vyas. “However, significant challenges remain for the industry to solve, including regulatory issues, data security and privacy and technology interoperability and integration issues.”
 
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