HEALTH

Living Essentials re-ups 5-hour Energy MLB sponsorship

BY Michael Johnsen

Living Essentials on Monday announced the second year of the company’s deal with Major League Baseball, and the introduction of the Extra Strength Cherry flavored 5-hour Energy shot bottle featuring the iconic MLB silhouetted batter. An exciting new element to the program is a sweepstakes where the winner will receive a trip for two to the T-Mobile Home Run Derby and MLB All-Star Game presented by Mastercard.

“We’re excited to offer our fans a sweepstakes to attend these truly special MLB events,” Melissa Skabich, Living Essentials’ communications director, said.

In addition, a 5-hour Energy commercial once again features World Series Champion and American League MVP Jose Altuve. The commercial aired on television and online around Opening Day and will continue throughout the baseball season.

Individuals may enter for a chance to win by submitting a receipt showing the purchase of any variety 5-hour Energy product or without purchase by mail, and may enter up to 50 times.

Living Essentials operates out of Farmington Hills, Mich.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

Implus named Official Military Sponsor for the Durham Bulls

BY DSN STAFF

Footwear accessories supplier Implus on Monday partnered with the Durham Bulls as the Official Military Sponsor for the 2018 baseball season. The partnership provides free home game tickets for active duty military for Durham Bulls regular season games at Durham Bulls Athletic Park.

“[Our company] is proud to continue bringing our country’s heroes and their families together,” Todd Vore, president Implus, said. “The Durham Bulls have been a great local partner, along with producing some great baseball. We are happy to thank the brave women and men for their service, and hope they enjoy this season.”

The free admission program has been sponsored by the foot device manufacturer, which operates out of Durham, N.C., since 2011.

In addition to free home game admission tickets, the company will also sponsor the Salute Our Troops PA announcement at select games, recognizing and thanking each military branch for their sacrifices and service. Having veterans and those who have served in the military be a part of the Implus workforce coupled with some of the largest military bases in their communities, the military sponsorship has been important to Implus for years.

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
HEALTH

New WebMD Symptom Checker empowers self care

BY Michael Johnsen

WebMD on Thursday launched a new version of its iconic WebMD Symptom Checker. The tool, introduced in 2005, has been completely redesigned with an emphasis on providing a better user experience and more accurate results.

“The WebMD Symptom Checker is our flagship tool that consumers turn to each month for information on their health concerns,” Steven L. Zatz, CEO WebMD, said. “Our redesign reflects our commitment to continually improving the experience of consumers when seeking answers to their health questions. We take very seriously our role in the consumer healthcare experience, and we have enhanced the tool to deliver the most accurate results possible.”

More than 75 million people visit WebMD every month for the latest health information, news and trends, and millions of them use WebMD’s Symptom Checker to research symptoms and learn about possible conditions so they are better informed and more confident about what to do next.

The new WebMD Symptom Checker features a revamped user interface designed to provide consumers with a simple and seamless experience powered by a professional-grade diagnostic engine used by physicians to support their point-of-care decisions. WebMD has made this possible by mapping clinical symptomology and diagnoses into easy-to-understand language that will be accessible to millions of users. The new Symptom Checker features three times more symptoms and potential conditions than the previous version.

It is anticipated that these changes will resonate with millions of users.

Additionally, WebMD has evolved the interface so that visitors can simply type in how and what they are feeling, rather than trying to connect specific areas of the body to specific ailments – a process that consumers indicated was a challenge when their symptoms were generalized, for example, in the case of body aches, chills or fever.

Once a user has typed in their symptoms and other relevant information, including medical history and medications, the Symptom Checker generates a list of potential conditions that are ordered and rated based on the strength of the correlation between the particular condition and the information provided by the user. The tool is integrated with WebMD’s Physician Directory to help WebMD visitors find the care they need to address their health issues.

The Symptom Checker was redesigned based on feedback from WebMD users, medical experts, and leading academics and researchers. Additionally, a major impetus for the redesign was a 2015 article in the British Medical Journal about a study evaluating the accuracy of several symptom checker tools. WebMD has attempted to address issues raised in the BMJ article to provide consumers with an accurate and useful symptom checker experience.

“Providing accurate, trustworthy medical information is our core mission,” Michael Smith, medical director WebMD, said. “We are confident that this completely redesigned Symptom Checker will empower users with even more personalized and helpful information than ever before, while making it easy for them to connect with a health care professional to get the medical care they need.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?