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Live from your living room, it’s Saturday night

BY Allison Cerra

SEATTLE Discovery Bay Games and Broadway Video Enterprises are bringing sketch comedy series "Saturday Night Live" into living rooms nationwide with the launch of a new board game.

Currently available at such retailers as Walmart and Kmart, Saturday Night Live – The Game features a mix of "SNL"-inspired activities that will get players acting, improvising, guessing and laughing out loud. Players customize each game by choosing cards from the "SNL" eras they know best (1970s, 1980s, 1990s and 2000s). "Saturday Night Live," which debuted in October 1975, is the most Emmy-nominated show in TV history with 126 nominations, and has been honored twice with the prestigious George Foster Peabody Award. The show has launched the careers of many of the brightest comedic talents of their respective generations.

 

“We are really happy with what Discovery Bay Games created,” said Britta von Schoeler, SVP and general manager for Broadway Video Enterprises. “The game stays true to the show’s history and allows people to bring its energy into their homes.”

 

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Walmart names new SVP sustainability

BY DSN STAFF

NEW YORK Andrea Thomas has been named Walmart’s new SVP sustainability. Matt Kistler, current SVP sustainability, will be transitioning into a new role as SVP marketing on the Walmart U.S. team.

Thomas currently serves as SVP global merchandising center for the home, hardlines and entertainment businesses. In this position, she has been heavily involved in supply chain, product development and brand marketing — all of which are key elements of Walmart’s sustainability push.

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Lysol launches Mission for Health campaign

BY Allison Cerra

PARSIPPANY, N.J. In an effort to underscore playing an active role in one’s health, Reckitt Benckiser has unveiled the newest multifaceted marketing campaign for its Lysol brand.

 

The Lysol Mission for Health campaign seeks to promote healthy habits through three strategic pillars. Program elements include:

  • New Moms: First-time moms will be provided with educational resources about how to keep mom and infant healthy with information available at OB/GYN offices, pediatrician offices, on Lysol.com/missionforhealth and other online communities;
  • Schools: Lysol is empowering schools, through a program endorsed by a leading pediatrician, to teach healthy habits to children and increase school attendance through the Lysol Blue Ribbon School Attendance Challenge that rewards schools for low absenteeism; and
  • Disaster Relief: Lysol has partnered with Save the Children, a nonprofit humanitarian and disaster relief organization to support the needs of children and their families whose health and safety are affected by disasters.

The campaign includes new online, television and print advertising.

 

"Backed by our expertise in hygiene and killing germs, Lysol has been a trusted brand in creating healthy homes for more than 100 years.  We’re committed to making a difference, both at home and throughout the community," said Ross Ullman, Lysol marketing director. "Health matters to all of us, and our new campaign aims to go beyond the functional benefits of the brand to demonstrate our commitment to mom and to her family."

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