LIVE FROM MARKETPLACE: Mederma launches stretch mark therapy
GREENSBORO, N.C. Shipping in January 2010, Merz Pharmaceuticals is branching its Mederma scar brand out into a new area that ought to find quite a bit of traction among both new moms and female baby boomers — Mederma Stretch Marks Therapy. According to Merz, 85% of women have stretch marks.
LIVE FROM MARKETPLACE: Alaven to put weight behind promoting Dr Natura brand
MARIETTA, Ga. Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products, which includes ToxinOut, a probiotic as detoxification program.
And while the line is new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003.
And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year.
LIVE FROM MARKETPLACE: ‘Take a chill pill’ with Nature Made
MISSION HILLS, Calif. People are real familiar with the cardiovascular benefits of omega-3 products, but stress benefits? That’s what Pharmavite is pitching here with its new Nature Made Heart & Stress Defense.
With nearly three times more omega-3, the formulation is supposed to also help relieve stress, and in so doing better heart health. It gives a fresh take on, “Take a chill pill.”