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LIVE FROM MARKETPLACE: Fuze adds pomegranate acai berry

BY Drug Store News Team

ATLANTA While the Coca-Cola Company launched its entire Fuze line of enhanced juices and teas some years ago, at this show they’ve introduced the latest flavor extension in Fuze empower pomegranate acai berry. The pink-friendly product is high in anti-oxidants and represents a new cause marketing initiative on the part of Coca-Cola. In addition to a $650,000 donation made to Susan G. Komen For The Cure, the empower flavor was created to promote efforts in finding a cure for breast cancer.

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Nestle responds to allegations over FDA compliance

BY Allison Cerra

SOLON, Ohio The situation described in the June 26 edition of the Wall Street Journal bears no relation to Nestle’s recent voluntary withdrawal of Nestle Toll House refrigerated cookie dough, the company stated.

In response to the the article published in the newspaper, Nestle said that it “always fully cooperates with the regulatory authorities wherever it operates, and Nestle is fully cooperating with the Food and Drug Administration at our Danville, Va., plant in this matter. To date, no E.coli 0157:H7 has been found in our plant or in any Nestle product.”

Nestle also said that it rejected the Wall Street Journal’s implication that it did not cooperate with the FDA. The company pointed out that during an inspection of its plant in September 2006, no food safety issues were identified and that it passed its regulatory inspection.

“It is our standard policy to provide the FDA and other government agencies access during routine inspections to all reports that are required by law,” Nestle said of its compliance with the FDA. “Nestle continues to fully cooperate with the FDA on this ongoing investigation, and is openly sharing all requested information.”

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Izze Beverage Co. introduces new flavors

BY Anna Mcgrath

BOULDER, Colo. Izze Beverage Co. announced two new all-natural flavors: Sparkling Birch and Sparkling Ginger.

The success of Sparkling Lime has prompted the company to make the refreshing drink also available wherever Izze is sold.  

“This is the ideal time of year to introduce two new sparkling flavors to the Izze lineup and to expand the availability of Sparkling Lime,” said VP Kelly Carioti. “As people gather to socialize during the summer months, these refreshing beverages can be paired with a favorite dish or as a key ingredient in a delicious smoothie.” 

Sparkling Birch and Sparkling Ginger are made with natural birch and ginger extracts and contain no refined sugars, caffeine, preservatives or artificial colors or flavors. In April, Izze unveiled Sparkling Lime in natural grocery stores nationwide, and now the product is available in four-packs of 12-oz. glass bottles exclusively at Whole Foods Markets. 

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