BEAUTY CARE

LIVE FROM MARKETPLACE: Colgate Wisp single-use toothbrush

BY Drug Store News Team

BOSTON Colgate is showing its new Colgate Wisp single-use mini-toothbrush with a breath-freshening bead.

Colgate Wisp requires no water or rinsing. Its bristles promise to gently remove food and plaque from between teeth as a liquid-filled bead gives the mouth a burst of freshness. Smaller than a lipstick or a car key, the Colgate Wisp fits in a pocket or purse and is packaged in a portable case.

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LIVE FROM MARKETPLACE: Giovanni Cosmetics highlights new D:tox System body care line

BY Antoinette Alexander

BEVERLY HILLS, Calif. Giovanni Cosmetics is highlighting its new D:tox System from Giovanni, a premium body care line that features skin purifying volcanic ash, activated charcoal and super-antioxidants acai and goji berry.

The collection includes purifying body wash, purifying body bar, replenishing body lotion and purifying body exfoliant.

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LIVE FROM MARKETPLACE: Paris Hilton backs new beauty collections

BY Antoinette Alexander

BOSTON Celebrity Paris Hilton is backing a new collection of hair brushes, hair care and nail polish.

The Ultimate Brush is ball-shaped to volumize and lift hair without the tangles. Also for the hair is a new line of hair care products infused with pomegranate, coffeeberry and soy bean.

For nails there’s the new Polish by Paris. The nail polish comes in 48 colors and is applied with a wide brush that promises “two strokes, one coat.”

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