LIVE FROM MARKETPLACE: Bayer introduces analgesic in powder packets
NEW YORK Bayer recently launched its Bayer Quick Release Crystals, an analgesic delivered through a delivery format that’s gaining traction across several categories — the powder packets.
The new analgesic, which enables consumers to pop tiny granules of aspirin (850 mg) into their mouths for fast relief without water, combines the Bayer Aspirin with the added booster of caffeine (65 mg) and a citrus taste.
LIVE FROM MARKETPLACE: Alaven to put weight behind promoting Dr Natura brand
MARIETTA, Ga. Alaven Consumer Healthcare recently bought Dr Natura’s whole line of products, which includes ToxinOut, a probiotic as detoxification program.
And while the line is new to mass retail, it’s not new to mass consumers — more than 1 million orders have been placed against the entire line since 2003.
And more are likely to come. Alaven is planning to spend some $17 million promoting the Dr Natura brand in the coming year.
LIVE FROM MARKETPLACE: ‘Take a chill pill’ with Nature Made
MISSION HILLS, Calif. People are real familiar with the cardiovascular benefits of omega-3 products, but stress benefits? That’s what Pharmavite is pitching here with its new Nature Made Heart & Stress Defense.
With nearly three times more omega-3, the formulation is supposed to also help relieve stress, and in so doing better heart health. It gives a fresh take on, “Take a chill pill.”