LIVE FROM MARKETPLACE: A 3-in-1 product for men
BOSTON Men want to look good, but they also like products that are simple and easy to use.
Enter Active 3. This 3-in-1 product combines body wash, shampoo and shaving gel in one bottle. While there are other 3-in-1 products in the personal care segment, Nivea’s Active 3 is unique in that it can be used for shaving the body or face, as well as washing the body and hair. According to Beiersdorf, the company found that many men shave in the shower, making this product an ideal solution for many.
LIVE FROM MARKETPLACE: Giovanni Cosmetics highlights new D:tox System body care line
BEVERLY HILLS, Calif. Giovanni Cosmetics is highlighting its new D:tox System from Giovanni, a premium body care line that features skin purifying volcanic ash, activated charcoal and super-antioxidants acai and goji berry.
The collection includes purifying body wash, purifying body bar, replenishing body lotion and purifying body exfoliant.
LIVE FROM MARKETPLACE: Paris Hilton backs new beauty collections
BOSTON Celebrity Paris Hilton is backing a new collection of hair brushes, hair care and nail polish.
The Ultimate Brush is ball-shaped to volumize and lift hair without the tangles. Also for the hair is a new line of hair care products infused with pomegranate, coffeeberry and soy bean.
For nails there’s the new Polish by Paris. The nail polish comes in 48 colors and is applied with a wide brush that promises “two strokes, one coat.”