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Little Hug Fruit Barrels embraces new flavors, packaging

BY Allison Cerra

PITTSBURGH — American Beverage has reformulated its Little Hug Fruit Barrels beverage line for kids.

The drinks now tout just 10 calories and have been fortified with vitamins B and E. Additionally, Little Hug Fruit Barrels’ packaging has been updated to feature bright colors and a new brand logo.

In addition to new and improved formulas, there also is a new kiwi strawberry flavor in the original variety pack, which includes blue raspberry, fruit punch and grape drinks. What’s more, the company also carries a tropical variety pack, which includes lemonade, tropical punch, fruit punch and orange, to appeal to the growing Hispanic population, ABC said.

"We at ABC wanted to announce to moms and kids that Little Hug Fruit Barrels are now a better fruit drink option for kids than ever," ABC VP marketing Tim Barr said. "Our two building blocks for our revitalization were the Little Hug brand’s thirst-quenching great taste and the unique barrel shape."

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Fiber One unveils 80-calorie cereal

BY Allison Cerra

MINNEAPOLIS — Fiber One is adding a breakfast choice to its lineup of products.

New Fiber One 80 Calories cereal is a honey-flavored cereal that provides 10 g of fiber per serving, in addition to calcium, iron, B vitamins, folic acid and zinc, according to the company.

“When people are trying to lose weight, they often struggle to find diet-friendly foods that still taste good and fill them up,” Fiber One marketing manager Liz Mascolo said. “The new Fiber One 80 Calories cereal delivers on those dieting necessities — so much so that we expect dieters will be excited to share it with friends.”

Fiber One 80 Calories cereal is available in grocers’ cereal aisles nationwide for a suggested retail price of $4.49.

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Kashi TLC Pita Crisps make way to cracker aisle

BY Allison Cerra

LA JOLLA, Calif. — Kashi has entered the pita chips game.

New Kashi TLC Pita Crisps in Sea Salt feature a combination of whole grains and cracked wheat berries with a sprinkling of natural sea salt, while Zesty Salsa Pita Crisps feature a savory blend of herbs, spices and veggies, including onions, tomato, peppers and cilantro.

Kashi TLC Pita Crisps are available in grocery stores nationwide beginning this month.

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