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The Little Clinic names VP and corporate medical director

BY Antoinette Alexander

NASHVILLE, Tenn. — The Little Clinic has announced the appointment of Marc Watkins as VP and corporate medical director, reporting directly to Kenneth Patric, chief medical officer.
 
Prior to joining The Little Clinic, Watkins spent six years with Concentra Health Services in various physician leadership roles and most recently was national medical director, clinical account management. In this role, he provided strategic, operational and clinical program development to major employers across the country.

“Marc’s expertise is in leading organizations in maintaining and expanding market share through strategic growth with a strong focus on the delivery of quality patient care. He is the kind of strategic thinker with a passion for results and a passion for people that meshes well with these same values shared by Kroger and The Little Clinic and that we will need in an ever-changing consumer focused economy,” stated Patric.

Watkins served eight years in the U.S. Navy, serving exclusively with the U.S. Marines. He was twice awarded the Navy Commendation Medal in direct support of combat operations while assigned in Iraq. He was honorably discharged in 2010 as a lieutenant commander.

Watkins is a member of the American College of Healthcare Executives and American College of Physician Executives. He considers his core competency to be designing and implementing quality medical programs that focus on improving clinical outcomes while at the same time reducing cost through a multidisciplinary team.

 

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Loyalty360 Q&A: Walgreens focused on growing share of its most valued customers

BY Michael Johnsen

NEW YORK – Over the course of Walgreens Boots Alliance 2015 Analyst Day, Alex Gourlay EVP Walgreens Boots Alliance and president of Walgreens, promised analysts that the Walgreens Balanced Rewards loyalty program would be getting a makeover. Already the program boasts 80 million users to which Walgreens Boots Alliance had the capability to deliver as many as 30 million personalized offers. 
 
Part of Walgreens strategy is to build and retain its share of its most valued customers. More so, it turns out, than investing in attracting new customers to the business, according to a question-and-answer piece Loyalty360, the Loyalty Marketers' Association, published on Thursday
 
"The value that an existing high value customer brings to the business is much greater than that of the average new customer," Mindy Heintskill, senior director, loyalty and vendor collaboration for Walgreens, explained to Loyalty360. "As such, it makes more sense to focus on investing in the retention of high value customers."
 
But focusing on retention over acquisition can be a tough sell, Heintskill added. "Some people believe that retention-based programs focused on rewarding high value customers give money away to customers who would have purchased anyway. Contrary to this point of view we’ve realized incremental sales in each of the Balance Rewards 'thank you' campaigns when compared to a control group," she said. "Significantly, the majority of the incremental sales are generated from existing brand buyers. In addition to the short term benefits, the program has provided the long term benefit of improved retention/loyalty."
 
Heintskill, along with Lisa Zhao, senior manager of loyalty and vendor collaboration, Walgreens, and David Hess, head of analytics, emnos, will present a session titled, “Driving Customer Engagement and Sales Growth through Personalized Marketing” at the 8th annual Loyalty Expo, presented by Loyalty360, April 27-29, 2015, at the Loews Royal Pacific Resort at Universal Orlando in Orlando, Fla.
 
 
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Report: Proposed medical marijuana bill in Louisiana would facilitate creation of distribution system

BY Antoinette Alexander

NEW IBERIA, La. — Medical marijuana may be legal in Louisiana but state Sen. Fred Mills, R-Parks, has introduced legislation to help establish a legal distribution system, which, according to a local news report, the state currently lacks.

According to The Daily Iberian, Senate Bill 143 would name several parties, including the state Board of Pharmacy and the state District Attorneys Association, as parties to craft a system of “checks and balances.”

Mills, a pharmacist, has introduced similar legislation in previous legislative sessions. However, this version includes a line — at the request of law enforcement leaders — that bans smoked or inhaled forms of marijuana, according to the report.
 

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