Listerine teams with Olympians to support Right to Play program
NEW YORK Two Olympians are working with Johnson & Johnson’s Listerine subsidiary to teach healthy behavior and team values to disadvantaged children in developing countries.
In a program sponsored by subsidiary Listerine and endorsed by Olympic Medalists Paul and Morgan Hamm, J&J will donate up to $100,000 to the Right to Play Red Ball Child Play program, which improves the lives of children through play and sports, until the end of the 2008 Olympic Games in Beijing. The company will donate $1 for every person who clicks on a link on www.listerine.com.
Right to Play works with 500,000 children in 23 countries affected by poverty, disease and war.
Bissett to star in Murad’s Resurgence infomercial
LOS ANGELES Murad Inc., which markets Dr. Howard Murad’s doctor-branded skin care and medical spa movements, has announced the TV debut of an infomercial for its Resurgence featuring “Melrose Place” star Josie Bissett.
The 30-minute infomercial features Murad founder, dermatologist Dr. Murad and Bissett. Bissett discusses how Resurgence helped restore her own youthful appearance.
“Resurgence is a top performer in spas. The infomercial gives us an exciting opportunity to reach and educate a wide audience about Murad,” stated Murad chief operating officer Richard Murad.
Murad products are available in more than 33 countries and is available at Sephora and Ulta and other locations.
Jane Lauder to head up Estee Lauder Origins
NEW YORK The Estee Lauder Cos. has named Jane Lauder senior vice president and general manager of Origins, effective July 1.
Lauder will report to Jane Hertzmark Hudis, president, who oversees BeautyBank and Ojon, and who will now add Origins to her portfolio.
Since July 2006, Lauder has been senior vice president of global marketing for Clinique. In this role, she has been responsible for the brand’s overall strategic marketing and positioning, including developing products and expanding the brand into new channels and categories globally.
Prior to joining Clinique, Lauder was vice president of marketing for BeautyBank, where she spearheaded the creation and launch of the American Beauty and Flirt! Brands. She oversaw their positioning, product development and creative direction.