BEAUTY CARE

Listerine teams with Olympians to support Right to Play program

BY Alaric DeArment

NEW YORK Two Olympians are working with Johnson & Johnson’s Listerine subsidiary to teach healthy behavior and team values to disadvantaged children in developing countries.

In a program sponsored by subsidiary Listerine and endorsed by Olympic Medalists Paul and Morgan Hamm, J&J will donate up to $100,000 to the Right to Play Red Ball Child Play program, which improves the lives of children through play and sports, until the end of the 2008 Olympic Games in Beijing. The company will donate $1 for every person who clicks on a link on www.listerine.com.

Right to Play works with 500,000 children in 23 countries affected by poverty, disease and war.

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Allergan announces intent to file eyelash stimulant with FDA

BY Drew Buono

IRVINE, Calif. Allergan announced today that it intends to file an application with the Food and Drug Administration for bimatoprost, a synthetic prostaglandin analog, as a treatment to stimulate eyelash growth, by end of the third quarter of 2008 after receiving promising results from a clinical trial.

“Our exploration of bimatoprost as an eyelash growth enhancer reflects our continuing commitment to offer innovative medical aesthetic treatments that are science-based, with the clinically proven safety and efficacy that consumers have come to trust Allergan to provide,” said Scott Whitcup, Allergan’s executive vice president, research and development. “We are pleased with the results of our clinical program and believe this innovative product, if approved, could meet a significant and currently unmet demand in the medical aesthetic marketplace.”

According to Allergan, the global mascara market is presently estimated to be $3.7 billion annually. Allergan currently anticipates the product to be approved by the FDA in 2009 and to have annual sales that exceed $500 million.

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Sephora extends Acxiom contract for two years

BY Antoinette Alexander

LITTLE ROCK, Ark. Beauty retailer Sephora has extended its contract with Acxiom for integrated digital marketing solutions for an additional two years.

Acxiom has been working with Sephora since September 2005, providing the technology platform and digital marketing services that power the retailer’s integrated digital marketing communications to email subscribers and loyalty program members, Beauty Insiders.

For example, using Acxiom’s IMPACT technology platform, Sephora is able to incorporate more complex rules for segmenting customers based on their beauty profile, according to Acxiom. The retailer can now tailor product recommendations and special offers based on traits such as eye and hair color or skin type.

In addition, Sephora is using Acxiom’s integrated transactional messaging capabilities to create HTML email communications for shipping confirmations. Before implementing Acxiom’s platform, these transactional communications were sent as plain text messages, leaving little room for branding, up-sell or cross-sell opportunities.

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